东易日盛
文化 看不见的竞争力
“东易日盛” 创建于 1996年，在中国家居产业已形成规模化、专业化、品牌化、集团化、产业化的绝对领先优势 。 东易日盛集团以“作今日名牌，创百年企业”为宗旨， 以东易日盛品牌为平台， 以家居产业链为主线，立足在中高端家居装饰设计与施工、材料和家具及配饰供应、房地产楼盘精装修设计、全国性特许经营品牌发展、行业专业研究分析等多个方向，对相关产业领域进行深度家居集成和资源优化整合，构建起中国最具竞争力的装饰产业和品牌梯队，形成齐发并举的战略体系和格局。
"Dongriyisheng", founded in 1996, has been absolute advantages in household industry in China. Dongriyisheng group focuses on the idea "Today's famous brand with a big future" . The brand is a platform for household industry chains. It based on the high-end home decoration design and construction.
东易日盛多年来一直在行业内保持绝对的领先优势，被媒体称誉为“中国装饰行业的一道厚重的承重墙”。2005年，东易日盛作为家装行业唯一代表蝉联众多国家级奖项，如蝉联中国建筑装饰协会评定的“中国建筑装饰行业百强企业”荣誉，蝉联中国连锁经营协会评选年度中国特许优秀品牌十强，与“肯德基”、“全聚德”等十家国际知名品牌获得此殊荣；蝉联由世界品牌实验室评选出为“中国500最具价值品牌”称号，品牌价值评估为13.2亿。
Dongriyisheng has maintained absolute advantages in the industry , and admired by the media as "a heavy load bearing wall of China's decoration industry ". In 2005, Dongriyisheng won numerous national awards as a representative of the home improvement industry, such as China building decoration association, "China building decoration industry hundred enterprises" honor, the annual top brand China franchise chain management association, ten other international famous brand like "KFC" and "Quanjude" also won the title. It ranks the 500 most valuable Chinese brands by the world brand laboratory, and the brand valued for 1.32 billion.
“东易日盛”这个名称寓意丰富：“东”——喻指日出，冲破重云，冉冉升起，孕育着无限生机。“易”——寓示变化，不满足初升时的灿烂，执着地追求理想。“日”——日新月异，不断进取，提高效率创造美好生活。“盛”——勇于创新，彰显光辉、盛大，寓意未来无限的发展空间。先知公司的思翰教授应东易日盛邀请，为其学员进行品牌、命名以及国学方面的培训，观点新颖独特、知识全面丰富，博得了在座学员的阵阵掌声。
The company name Dongriyisheng itself implies richness: "Dong" refers to the sunrise and breaking through heavy clouds, and rising with infinite vitality. "Yi" means changing and persistent pursuit of the ideal. "Ri" means improving efficiency to create a better life. "Sheng" means the courage of innovation, brightness, also meaning unlimited space for development in the future. Wevin Professor Wang Sihan was invited to give the training in terms of national culture.
