重庆乐尚
快乐茶饮，时尚生活
项目背景：
重庆乐尚茶叶有限公司，坐落在美丽的山城----重庆市，是中国西部目前唯一一家致力于专业加工、 销售原茶袋泡的企业。是中国原茶袋泡的开创者领导者。公司旗下袋泡茶品牌：“可以”牌。原茶袋泡的茶叶技术和包装创新给茶业领域带来真正的革命，它颠覆了传统的饮茶习惯，根本上解决了传统茶冲泡时间长、冲泡程序复杂、茶渣不易处理、喝到茶渣不雅等弊端，在彻底解决了茶叶作为商品必备的标准化和大规模生产问题的同时，保持了茶叶的优良品质。
原茶袋泡不同于传统的创新产品和大众化价格激发了追求时尚、健康的年轻人的消费。“可以”进入了年轻人饮茶的蓝海，同时给消费者带来了一种全新的快捷、自然、健康的生活方式。
Background of the project:
Chongqing music is tea limited company, is located in the beautiful city ---- Chongqing City, is currently the only China West a commitment to professional processing, sales of raw tea bag to enterprises. Is China raw tea bag pioneer leader bubble. The company's brand: "can" brand tea. in completely solve the tea leaves as a commodity essential standard and large-scale production problems at the same time, maintains the excellent quality of tea.
The original tea bag is different from the traditional and innovative products and popular prices stimulate the pursuit of fashion, healthy young people's consumption. "Can" entered the young people drink tea of the blue ocean, also brought a kind of brand-new fast, natural, healthy way of life.
面临挑战：
越来越多的年轻人加入到了“茶客”的行列之中，逐渐改变了以往茶叶消费主体以中老年人为主的局面。业内人士认为，这一方面是缘于青年群体对于传统文化的学习与尊重；另一方面饮茶的健康功效正为广大年轻人所关注。 年轻人爱上喝茶还与茶的口味不断推新、冲饮的花式也越来越多有关。
要想让更多的年轻人喜欢喝茶，产品的形象设计要改变以往老派的做法，让年轻化成为品牌形象，并得到广大年轻人的认可，这对先知设计团队来说，是一个挑战。
Facing the challenge:
More and more young people joined the ranks of "sweet", gradually changed the previous tea consumption subject to the elderly based situation. According to the insiders, this is due to the youth groups for the learning of traditional culture and respect; on the other hand tea health benefits are concerned for the majority of young people. Young people love tea and tea taste continuously push new, drink more and more about fancy.
In order to let more young people like to drink tea, the product image design to change the old practice, let the young to become the brand image, and get the majority of young people recognized, this to the Wewin design team, is a challenge.
解决方案：
作为世界三大饮料之一的茶，中国是其发源地，但是却没有在国际上叫得响的品牌。英国不种茶，但是“立顿”却无人不知。由于缺乏品牌效应，7万家中国茶厂在总体实力上竟然难敌一家“立顿”。先知中国的命名和设计团队从品牌塑建的角度出发，为其打造了“乐尚”这一年轻时尚化的名字，塑造自己茶叶品牌先行者的地位。
“独乐乐，不如众乐乐”，我们在进行命名的时候将目标消费人群的感官享受和交际需要完美的体现出来，把喝茶人群对生活品质的追求体现的淋漓尽致，典雅大气，并颇具时尚感和国际感。“乐尚”命名可以提高品牌识别度，增强可传播性LOGO设计采用红绿蓝3色、4形状组合起来设计出一片叶子的形象，分别代表传统茶文化、时尚茶文化、消费新主张，将传统茶饮和当前的流行时尚结合了起来，更具现代感。
The solution:
As one of the three major drinks tea, Chinese as its source, but no internationally known brands. Britain is not tea, but "Lipton" but no one I do not know. Due to the lack of brand effect, 7 China tea factory in the overall strength unexpectedly Nandi a "lipton". Naming and design team from the Wewin Chinese brand modeling point of view, creating a "music is" the young fashion name for it, create their own brand of tea forerunner position.
"Happy alone, as the Lele", we are named when the target consumer groups of senses and communication needs perfect reflected, the tea people to the pursuit of quality of life embodied most incisive, elegant atmosphere, and a sense of fashion and international sense. "Music is" naming can increase brand recognition, enhanced the spread of LOGO design using 3 RGB color, 4 shape combined to design a leaf image, representing the new ideas of traditional tea culture, tea culture, fashion consumption, the traditional tea and the current fashion together, more modern feeling.
