乐拜
高纤维红藻饮品
项目背景：
红藻寒天是洋菜的一种,也被称作琼脂(Agar)被联合国粮农组织确认为21世纪健康食品。算是洋菜界的上等高级品。目前亚洲最大，也是全球最大的红藻寒天生产基地，位于印度尼西亚群岛的无污染海域。
作为纤维饮品的新宠，红藻以其严苛的生长环境、良好的饮用效果，在市场上迅速风靡，得到了广大消费者的认可和喜爱。
Background of the project:
Red is a kind of agar agar, also known as agar (Agar) by the United Nations FAO identified as the twenty-first Century health food. Is the finest luxury goods agar circles. At present, the largest in Asia, is the world's largest production base of red algae agar, pollution-free waters in Indonesia islands.
As the new darling of the red alga fiber drink, with its harsh growth environment, good drinking effect, quickly swept in the market, by the vast number of consumer recognition and love.
面临挑战：
饮料发展到今天，其品种极其繁杂，通过饮料市场调研我们发现，现在的消费者对饮料的追求逐渐趋向一致，人们日益关注健康和环境，不喜欢糖和添加剂含量高的饮品。保健功能饮料越来越受到关注。
保健是今年来的热门话题，如何通过饮食来达到保健效果，也是饮食行业一直追求的目标。通过饮料市场调研，我们甚至发现，在许多的发达国家里，饮料已经不仅仅是在保健的范畴，还有很多甚至拓展到了治病领域。对于包装，时尚等因素，多多少少也影响着消费者的消费观念。当然随着人们生活水平的提高，人们对饮料的要求也越来越多。
Facing the challenge:
Beverage development today, its variety of very complicated, with beverage market research we found that, now consumers pursuit of beverage gradually tend to the same, people pay more attention to health and the environment, doesn't like sugar and additives with high content of drinks. The function of health care beverage is paid more and more attention.
Health care is a hot topic this year, how to achieve the health care effect through diet, is also the food industry has been the pursuit of the goal. The beverage market research, we find that even, in the more developed countries, beverage has been not only in the health category, there are many even extended to the field of medical treatment. For packaging, fashion and other factors, more or less affect consumer consumption concept. Of course, with the improvement of people's living standard, people are more and more requirements for beverage.
解决方案：
根据“乐享生活，健康每一天”的创意理念，我们为其打造了中文名“乐拜”红藻寒天饮品。乐拜的命名符合其产品要带给人们健康生活的品牌理念，读起来朗朗上口，给人以丰富美好的联想；英文名LECOXY创意来自“Live in cozy life舒适生活每一天”的理念，明明定位准确。
通过命名，我们为其设计的LOGO采用了红色的波浪图形，突出产品产地源自深海，同时上下起伏的波浪状象征乐拜对健康的调剂作用让你每一天都过的不一样的精彩，包装设计和网站设计以“乐享生活每一天”的理念为原则，给人一种轻松的感觉。
The solution:
According to "enjoy life, healthy every day" idea, we created a Chinese name "Music Worship" cold drinks for the red algae. Music Worship named in line with its products to bring people a healthy life brand philosophy, read GetWord, give a person with rich beautiful legend; English name from "Live in cozy LECOXY creative life comfortable life every day" concept, clearly positioning accuracy.
By name, we use the red wave graphic design for the LOGO, the prominent product origin from the deep, and heaving waves like Symbolic Music Worship on role healthy to let you every day is not the same wonderful, packaging design and website design to "enjoy life every day" the idea for the principle, give a person a kind of relaxed feeling.
