盛格纳
盛世文化，海纳百川
项目背景：
互联网应用习惯出现显著变化，包括新型即时通信、微博等在内的新兴互联网应用迅速扩散，电子商务类应用稳步发展。随着国家对网络版权保护的重视和一系列相关保护正版政策措施的出台，网络广告收入将继续保持高增长，超过报纸广告收入，逐渐接近电视广告市场规模。
先知这次为新公司提供命名策划、VI设计、战略规划等全面的全案策划，目的是为其打造国内最具洞察力的文化传媒公司，并树立起盛格纳包容、向上、创新的形象。
Background of the project:
The application of the Internet habits change significantly, emerging Internet applications including new instant communication, micro-blog, spread rapidly, e-commerce application development steadily. With the country of network copyright protection value and a series of related protection of legitimate policy measures, online advertising revenue will continue to maintain high growth, more than newspaper advertising revenue, gradually approaching the size of TV advertising market.
The new company named Wewin to provide planning, VI design, strategic planning, comprehensive planning of the whole case, the purpose is to build its domestic most insightful culture media company, and build up Sheng Wagner inclusive, upward, the image of innovation.
面临挑战：
在政策持续扶持的同时，文化传媒行业的整合车轮也已经隆隆启动。有分析人士指出，中国文化产业已经进入一个为期五年的大并购时代，而2014年一季度即是这场并购大戏的正式开场。
有业内专家表示，至少在未来5年里，传媒公司之间的并购还将处于高潮期。文化企业的发展黄金期，也是文化产业并购整合的黄金期。而大部分文化企业都属于小微企业，只有大幅提高行业集中度，中国才能诞生世界级的综合传媒集团。新公司要想在这个市场中脱颖而出，就必须重视品牌形象的塑建和整体战略的规划，这正是先知中国面临的挑战。
Facing the challenge:
In the policy for support at the same time, the integration of the wheel cultural media industry has also been rumbling start. Analytic personage points out, Chinese culture industry has entered a period of five years of the era of big mergers and acquisitions, and the first quarter of 2014 is the start of this M & a drama.
The expert inside course of study expresses, at least in the next 5 years, the merger between media companies will also be in a high tide period. Development period of gold enterprise culture, is the culture industry merger integration of the golden period. While the majority of cultural enterprises are Small and micro businesses, only a substantial increase industry concentration, integrated media group China to give birth to world class. The new company to talent showing itself in this market, we must pay attention to the brand image of the modeling and the overall strategic planning, this is the Wewin Chinese challenge.
解决方案：
根据对其品牌定位，我们确定了“盛格纳”这一名称。我们的创意源点来自于“盛世文化，海纳百川”，目的是为了突出公司对文化融合创新的重视和对公司多业态共同发展的概括。名称朗朗上口，便于今后的传播。
在LOGO设计上，我们采用了镂空设计的方式，用几个简单、充满棱角的形状创意出一个“V”字母，寓意公司在将来的市场竞争中将不断胜利；字体采用了繁体字，突出了盛格纳文化公司对中国传统文化的包容。整体设计中西结合，代表了公司对世界文化的深刻理解和包容。
The solution:
According to its brand positioning, we determine the name "Sheng Gena". Creative source we come from "spirit culture, all rivers run into sea", the purpose is to highlight the company on the cultural integration innovation seriously and to the company of multi format common development summary. The name GetWord, convenient for future communication.
In the LOGO design, we adopt hollow design way, with a few simple shape creative, full of corners of a letter "V", meaning the company continued to win in the future market competition; font using traditional Chinese characters, highlighting the Sheng Wagner culture company tolerance for the China traditional culture. The overall design of the combination of Chinese and western, on behalf of the company a deep comprehension of the world culture and tolerance..
