裹然妙
花生休闲零食专家品牌
项目背景：
近年来，我国休闲食品行业总产值不断增长。前瞻产业研究院休闲食品行业分析报告预测，我国休闲食品市场规模仍将会以10%以上的速度增长。我国休闲食品万亿的市场发展前景将带来良好的产业投资机会，吸引了大批投资者加入其中。未来休闲食品市场仍将持续扩大，产品品种将进一步丰富，逐渐朝健康化方向发展，同时中高端市场将进一步扩大;健康类休闲食品发展潜能也非常巨大。
Background of the project:
In recent years, the total output value of the leisure food industry in China is growing. The analysis report of prospective industry Research Institute of leisure food industry predicts that leisure food market scale of China will remain more than 10% growth rate. The prospects for the development of leisure food of our country trillion market will bring good investment opportunities, attracting a large number of investors to join them in the future. The leisure food market will expand continuely, will further enrich the varieties of products, gradually develop to the healthy direction, while the high-end market will further expand; healthy leisure food development potential is very huge.
洞见：
未来几年，中国休闲食品的竞争将越来越趋向于不同区域版块间实力的较量。依托当地农业资源发展休闲食品，已经成为各个市场发展的主旋律。一线城市是主战场，二三线城市发展潜力大。消费对象逐渐向更多人群扩展，市场进一步细分，年轻时尚的青年群体将成为休闲食品消费的主流。电商平台的逐步成熟，丰富了购买渠道，满足消费便利需求。
Insight:
The the next few years, China leisure food competition will tend to be contest of strength between different regional forum. Relying on local agricultural resources development of leisure food, has become the main theme of the development of the market. First-tier cities is the main battlefield, second or third line city have development potential. As for consumption gradually extended to more people, the subdivision of the market the mainstream, young fashion youth groups will become leisure food consumption. Business platform is gradually mature, enriches the purchase channels, to meet consumer’s demand for convenience.
解决方案：
“裹然妙”构思来自“果然妙”的谐音，有“果然好味道”、“妙不可言”的意思，突出表达本品牌的花生休闲食品带给大众的轻松、奇妙的味蕾体验，在享受美味的同时获得更多趣味。“裹”字，更是结合本品牌的“裹皮花生”独特制作工艺特点，凸显出本品牌的行业产品属性，各种口味原料包裹着香脆的花生，拥有更多口味享受，给予享用者其乐无穷的美妙感。
Solution:
"GuoRanMiao" idea comes from "really wonderful", has "good taste", "too wonderful for words" meaning, Highlight the expression the feeling of easy, wonderful taste experience, while enjoy the delicious taste , what peanut leisure food of the brand takes to the public. "Guo", is a combination of the brand’s unique production process characteristics "wrapped peanut" , highlights industry product attributes of the brand, the various flavors of raw materials wrapped in crisp peanut, have more taste to enjoy, provides the wonderful feeling for an endless enjoyment.
