金源环宇
项目背景：
环宇电池始创于1996年，是中国规模较大的知名电池品牌，国内生产总部位于深圳市，在新乡、东莞分别设有分厂；公司固定资产6000余万元，建筑面积3万多平方米，现有员工2300余人，其中工程技术与管理人员200余人。公司严格执行已通过的ISO9001：2008质量管理体系，电池产品的质量与技术水平始终处于行业领先地位，公司产品先后取得美国UL认证、欧盟CE认证、电信泰尔认证、光伏金太阳等多项权威认证。为了提升品牌形象、重塑品牌战略，环宇电池急需对品牌重新定位、战略创新，全面提升品牌形象和影响力，为此，环宇找到了先知时代为其全新的品牌计划提供策划和支持。
Background of the project:
Huanyu Battery was founded in 1996, is a large scale well-known battery brand in China. Its headquarter located in Shenzhen. Its branches located in Xinxiang and Dongguan. The company’s fixed assets are more than 60 million yuan, its construction area is about 30,000 square meters, existing staff are about 2,300 people, including more than 200 engineering and technical and management staff. The Company strictly enforce approved the ISO9001:2008 quality management system. Photovoltaic (pv) gold sun certification etc..In order to enhance the brand image, reshaping brand strategy , Huanyu battery need to relocate the brand, to innovate strategy, and comprehensively enhance the brand image and influence, therefore, Huanyu found Wevin to provide planning and supporting for its new brand plan.
面临挑战：
在整个国内汽车蓄电池市场上，国外一线品牌一直雄霸高端市场。中国市场，自由化极高，派生出的战法也颇多，如果能加以整合，则威力无穷，一定能夺回高端市场半壁河山。定位决定了品牌竞争的终极点，可以穿过所有障碍直达人心。定位是进入心智，是区隔心智空间，抢占心智资源。市场定位必须要做到两条：一是做到第一，“第一”胜过“更好”。二是做到唯一，没有差异化，只有比价格。作为拥有丰富品牌服务经验和资历的公司，先知有信心成功的完成环宇的品牌升级任务。本着对客户负责，对作品负责的原则，先知立即进行了大量的市场调研和内部讨论，以期能给环宇公司一个好的方案。这次项目不仅是对环宇品牌形象的提升，也是先知自身的一次提升。
Facing the challenge:
In the domestic automotive battery market, foreign first well-known brands have always dominated the high-end market. Liberalization is extremely high in Chinese market, the derived tactics are also quite a lot. If they can be integrated, then the power is infinite. Market positioning inculdes two points: one is to be the best, better than "better". The second is to be the only, there is no difference except the price. As a company which has rich brand experience and qualifications, Wevin has confidence in successful complete the task of upgrading Huanyu brand. Based on the principle of responsibility, Wevin conducted extensive market research and internal discussion immediately. This project is not only an upgrade of Huanyu brand image, but also an upgrade of Wevin
解决方案：
根据环宇的企业属性和公司特质，经过重重筛选，最终我们选定了“金源环宇”这个名字。“金源”寓意黄金源头，代表了电池是动力之源、发财之源，很容易让消费者联想，符合公司属性，同时拥有极好的寓意；从消费者心理认知层面来讲，“金”代表了黄金，不仅是贵重，更是品质的保证；中国人饮水思源，用“金源”做公司名称可以在消费者心目中形成美好的印象。整体命名符合行业属性，强调了公司调性，对品牌形象的提升作用明显。根据这一命名，先知为金源环宇提供了完整的设计方案，从LOGO设计到VI设计再到SI设计，更是进一步提升了企业形象。
The solution:
According to the enterprise property and company characteristics of Huanyu , we finally selected the name "Jin Yuan Huan Yu" after many screenings. "Jin Yuan" means the gold source, indicates that the battery is the source of power , as well as wealth. It is easy to let the consumer associat. it’s in accordance with company property, and has an excellent moral sense. Talking from the consumer psychology cognitive level, "Jin" means gold, which is expensive and is the guarantee of quality. Chinese thinking about the source when they drink water. Company name "Jin Yuan" can form a good impression in the minds of consumers. Consistent with the overall naming property industry, emphasize the tonality of company. The brand image promotion effect is obvious.According to the naming, Wevin provided a complete design scheme of design for Jin Yuan Huan Yu, from the LOGO design to the VI design, then to SI. It’s further enhanced the corporate image.
