奇异王果
北京汇源饮料食品集团有限公司成立于1992年，是主营果、蔬汁饮料的大型现代化企业集团。目前，汇源已成为中国果行业第一品牌。汇源商标被评为"中国驰名商标"，汇源产品被授予"中国名牌产品"称号和"产品质量国家免检资格"。
Huiyuan Juice Group was established in 1992, is the main fruit and vegetable juice beverages of the large modern enterprise group. At present, China Huiyuan fruit industry has become the first brand. Huiyuan brand was awarded "China Famous Trademark", Huiyuan products have been awarded the "China Famous Brand" and "national exemption product quality qualifications."
汇源果汁新推出一款猕猴桃汁，需要为其进行品牌规划、品牌定位、品牌命名。通过对果汁饮料市场的调研及对猕猴桃特性的分析，我们认为，目前饮料市场产品种类繁多，要想在激烈的市场竞争中脱颖而出，一定要有一个独特、清晰的定位，从猕猴桃本身所具有的属性方面着手，会比较容易得到消费者的认可和接受。
Huiyuan Juice launched a new kiwi juice, you need to brand planning, brand positioning, brand name, by the juice beverage market research and analysis of the characteristics of kiwifruit, we believe that a wide range of beverage market products, to the fierce competition in the market come to the fore, there must be a unique, clear positioning, property aspects from the kiwi itself, it will be easier to get consumer recognition and acceptance.
猕猴桃别称比较多，而最有特色的要数“奇异果”，给人耳目一新的感觉，因此，先知在此基础上稍作改动，既保留了猕猴桃本身的名称，又使得名称给人与众不同的感觉。该品牌不仅将果汁的基本特性充分展现出来，同时赋予品牌高端、尊贵气质，定位清晰，与猕猴桃本身所具有的特点相吻合，利于品牌形象的树立与传播。先知为奇异果设计的LOGO特别的灵巧可爱，色彩明丽清新，给人一种赏心悦目的感觉，非常符合产品的定位。
Kiwi nickname more, and most distinctive to the number of "Strange Fruit", giving a fresh feel, therefore, on this basis, Wevin make minor changes, not only retains the kiwi's own name, but also makes people different name feeling. The brand is not only the basic characteristics of the juice to fully unfold, while giving high-end brand, noble temperament, clear positioning and kiwi itself has the characteristics coincide help establish a brand image and communication. Wevin made LOGO design especially smart cute, fresh and bright colors, giving a pleasant feeling, very consistent product positioning.
