朗浩起名
重塑品牌动力
一、项目背景
朗浩投资是上海某国际贸易公司、北京某服饰公司与兰州某服饰公司委托先知为其共同推出的一个新的投资集团，主营国际品牌服饰代理，上海北京公司共同运营美国品牌项目，兰州公司的最早国际品牌的代理者，旗下拥有多款国际知名品牌，朗浩投资集团是三家为了更好的迎接市场挑战，通过整合汇通，致力成为三家公司最优的资源掌控中心。
Long Hao Investment is an international trading company in Shanghai, a clothing company in Beijing and Lanzhou, a clothing company commissioned the Wewin to jointly launch a new investment group, the main international brand apparel agent, Shanghai and Beijing jointly operate the project of an American brand.
二、面临挑战
企业的发展仅仅靠各自为营很难在强势的市场竞争中取得优势地位，朗浩投资作为三家公司的汇通中心，面临着世界品牌的整合与应用，目前应如何将三个品牌之间的关系进行整合营销，未来品牌代理业务将继续扩展，需要有一个强有力的中心进行维系，我们要通过对其旗下现有公司业务进行分析，从不同角度进行定位，预见未来的发展方向与趋势，为其进行整合传播，最后确定方案。
The development of enterprises rely on their own just for the camp is difficult to strong competition in the market dominant position, Long Hao investment in as Huitong center of the three companies, faced with the integration and application of the brand in the world, how will the relationship between the three brands integrated marketing and brand agency business will continue to expand。
三、解决方案
先知命名通过对其进行综合性分析调查，最终确定方案为“朗浩”，此名称从不同的维度分开展现，既体现了包容的浩然之大，又体现了汇聚的豁然开朗，以目前集团所代理的业务为出发点，通过对其分析研究，从不同客户群的特征进行综合考量，既体现了对消费者的尊重又体现了企业内部的团结，可以支撑较多的子品牌共同发展，体现了厚德泽广，精诚天下的经营理念，有助于企业的长远发展。
Prophet design through its comprehensive analysis of the survey to finalize the program for Lang Hao ", this name to show separately from different dimensions, not only embodies the awe-inspiring large, inclusive and reflects the convergence suddenly, the current Group The agent's business as a starting point, through its analysis.
