长虹佳华
革新电子产品品牌定位
项目背景：
长虹始创于1958年，从军工立业、彩电兴业，到信息电子的多元拓展，已成为集军工、消费电子、核心器件研发与制造为一体的综合型跨国企业集团，并正向具有全球竞争力的信息家电内容与服务提供商挺进。
ChangHong was founded in 1958, from a military career, TV Societe Generale, to develop diverse electronic information has become a set of military, consumer electronics, R & D and manufacturing as the core device integrated multinational group, and forward a globally competitive information appliances content and service providers to advance.
面临挑战：
2006年2月，长虹通过全国范围的遴选竞标，最终选定先知为其进行企业更名、产品命名和相关策略规划。通过两次深度的前期沟通，双方达成合作意向。在本次命名过程中，命名组人员需要充分考虑名称与集团名称的关联度，确保名称搭配合理，同时符合行业特点。
February 2006, through a nationwide selection of bids, ChangHong ultimately selected Wevin to make enterprise renaming , product naming and related strategic planning. Depth through two preliminary communication, the two sides reached cooperation intentions. In this naming process, the need to take full account of the named group name and group name of the degree of association, ensure that the name with a reasonable, consistent with industry characteristics.
解决方案：
先知命名通过大量科学调研及品牌策略分析，为长虹提供了企业命名及MP4产品方案。3月，长虹朝华最终从五套取名方案中选定“长虹佳华”。名称中一个“佳”字将产品的高性能、高品质展现得淋漓尽致，且名称整体搭配十分协调，读来朗朗上口，为品牌形象的迅速提升奠定坚实的基础。
Through a lot of scientific research and brand strategy analysis,Wevin provides enterprise naming and product solutions for Changhong MP4. March, Changhong Zarva ultimately selected "ZARVA" from the five sets,which shows high-quality and vividly, Besides the name of the whole is very harmonious to read fluently, rapidly enhance the brand image of a solid foundation.
