巨立电梯
腾飞中国腾飞巨立
关于
苏州巨立电梯有限公司位于昆山市。它是专业从事电梯设计、制造、销售、安装、维保的电梯公司。公司拥有现代化厂房和世界一流制造设备，并运用最先进的管理模式，使得产品从设计、制造、安装到维保诸环节均严格受控，从而保证了其优越的品质。
Suzhou JuLi Elevator Co. is located in Kunsan. It is specialized in elevator design, manufacture, sale, installation, repair and maintenance of the elevator company. The company has a modern plant and world-class manufacturing equipment, and the use of the most advanced management mode, making products from the design, manufacture, installation and maintenance of various aspects are strictly controlled, thus ensuring its superior quality.
需求
先知在做了全面市场调研与分析之后，认为巨立电梯是一个高端品牌的概念，就应从品牌的角度出发，而不是单一突出产品或营销中的某一方面，这个核心要表达巨立电梯诚信经营、不断进取、奉献社会的特征，产品“安全，舒适，可靠”的特性，以客户为中心的营销理念，传递博学、善用、识人的能力。
After a comprehensive market research and analysis,Wevin believes that it is a high-end brand, it is necessary to proceed from the perspective of the brand rather than the single of your product or marketing a particular aspect of this core to express the giant stand elevator integrity management, constant progress, contributing to the social characteristics of the product "safe, comfortable, reliable," the characteristics of customer-centric marketing philosophy, passed learned to good use, the ability to know people.
解决方案
在做了策略分析之后，先知为巨立电梯提炼出核心定位词“信任”，打造值得信任的高端电梯品牌，品牌企业文化为积极向上的“攀登者文化”；传递“欲求其中,必求其上,欲求其上,必求其上上”的上上精神；企业核心价值观为科技、信赖、责任；品牌核心定位为“信任”。
After doing a strategic analysis, Wevin extracted the core positioning word "trust" to create high-end lift trusted brand, brand corporate culture positive "climbers culture"; passing "desires which will seek its on their desires, and will seek it on the up "on the spirit; corporate core values of science and technology, trust and responsibility; brand name as"Fang Xin".
