玖乐坊命名
线上渠道品牌的升级改造
北京海福鑫商贸有限公司成立于1997年5月26日，是专门从事酒类流通的企业。海福鑫公司以经营著名酒类品牌为主，在“带好队伍、培养人才、建好网络”的企业宗旨下，坚持“诚信为本”的经营之道，适时顺应市场发展，不断引进优秀品牌。
Beijing Holford Xin Trading Company was established in 26th May,1997, which is specialized in liquor circulation enterprises. Holford Xin company to operate the well-known liquor brands, mainly in "with a good team, personnel training, and set up the network" business purpose, adhere to the "integrity-based" business management, timely response to market development, and constantly introduce outstanding brands .
对于已占领一定市场份额、经营管理模式较为成熟的连锁企业，重点不是拓展新店数量，而是提升单店的经营质量和销售额，店铺的精细化管理就显得尤为重要。
To have occupied a certain market share, more mature management mode chain, focusing instead expand the number of stores, but to enhance the quality and single-store business sales, stores meticulous management is particularly important.
为了做出更加科学合理的品牌设计，先知公司经过对目标受众的深入调研，同时对线上、线下两种经营模式的比较分析，认为企业需要根据线上与线下的市场形势和条件，对自身业务和目标客群进行考量，以确定当前阶段，网络经营在企业整体经营战略中的位置，以此为依据，定制符合企业总体战略的网络品牌策略。对网络品牌与线下品牌进行协调。为此，建议企业统筹协调品牌行动。
In order to make more scientific and rational design of the brand, after research on the target audience, Wevin analysis of two kinds of business models that companies need to be online and offline market situation and conditions on their business and target customers for consideration, in order to determine the current stage, the network operators in their overall business strategy of the position, as a basis for tailor the company's overall strategic network brand strategy. Brand and line of network coordination brand. To this end, the proposed corporate brand coordinated actions.
