华仕嘉命名
高端红酒品牌的诞生之路
北京酒业有限公司为一家高端美国进口红酒企业。美国为新兴葡萄酒大国，最早酿酒始自16世纪中叶，近30年来急起直追，成为优良葡萄酒的生产国。美国葡萄酒非常多样化，从日常饮用的餐酒，到足以和欧洲各国媲美的高级葡萄酒都有。
Beijing Wine Co., Ltd. is a high-end U.S. imported wine business. U.S. for emerging wine country, wine began in the earliest 16th century, nearly 30 years to catch up and become fine wine producer. American wine is very diverse, from everyday drinking wine, enough and fine wines comparable European countries have.
新世界的制酒方式注重于把葡萄中的各种果香提取出来 (fruit forward)，所以新世界酒果香浓郁，而且相对于法国葡萄酒普遍价格实惠，易于普通受众接受。近些年来，法国葡萄酒除了八大名庄外，在世界范围内的销量普遍下降，在中国市场也有逐渐被取代之势。
New World liquor focus on grape fruit extract out of (fruit forward) , New World wine fruity, but relative to the general price of French wine is affordable, easy to the general audience to accept. In recent years, the French wines in addition to eight Chateau, worldwide sales of a general decline in the Chinese market have been gradually replaced by the potential.
先知通过与北京酒业有限公司全方位接洽之后，品牌策划部门立即作出反应，与之签订了包括品牌定位、中英文品牌与企业命名、品牌诠释语、品牌故事等内容的策划合同。对客户的历史与底蕴进行了深入研究以及对目标市场进行了全面调研之后，先知将客户公司定位框定为国际化、优雅、大气、高贵。随后将企业与品牌命名为“华仕嘉 Vonesca”，在这一名词被客户拍定之后即是更加深入的品牌诠释语创作与品牌故事撰写。
The brand planning department of Wevin immediately responded with the signing, including brand positioning, brand and corporate name in English, language interpretation brand, brand stories and other content planning contract. The customer's history and heritage as well as in-depth research on the target market for a comprehensive investigation, Wevin positioned it as international, elegant, atmospheric, noble. Subsequently the corporate and brand name "Vonesca", shot in the term set by the client after that is more in-depth interpretation of the brand creation and brand story written language.
