信嘉起名
中信出版集团子品牌
项目背景
中信出版社作为跨国集团——中国中信集团旗下的综合性传媒机构，正在成长为中国最具活力的媒体先锋。出版社提供图书、期刊、报纸、网站等多元的媒体产品和服务。出版社正在努力使这一成功品牌增添更多的文化魅力。
As a multinational conglomerate CITIC Publishing House - China CITIC Group's integrated media organization is growing as China's most dynamic media pioneer. Publishers to provide books, journals, newspapers, websites and other multi-media products and services. Publishers are trying to make this successful brand to add more cultural charm.
面临挑战
中信出版社委托先知命名实验室为其旗下的书店进行中英文品牌命名。名称既要与中信有较强的关联性，又要符合书店的特点，并适合传播与推广。经过与客户的深入沟通，先知提出了“文化”突围的核心理念，为其创造出了“信嘉（Sungarden）”书店的名称，“信”，会意。人的言论应当是诚实的。本义:真心诚意。；“嘉”，形声。从壴( zhù),加声。本义:善,赞美,称道、颂扬事物的美好。
CITIC Publishing commissioned Wewin named laboratory's bookstores in its English brand name. Name and CITIC both have strong correlation, but also in line bookstore features, and suitable for dissemination and promotion. After in-depth communication with customers, the Prophet proposed a "cultural" Breakout core concept for creating a "letter Ka (Sungarden)" bookstore's name, "letter", agree. Person's words should be honest. Meaning: sincerity. ; "Ka" Phonogram. From Zhu (zhù), plus sound. Original meaning: good, praise, praise, praise the good things.
解决方案
先知命名设计为其提供的英文品牌Sungarden 源自固有词Sun（阳光）和garden（ 花园 ） 的组合，Sungarden 即“充满阳光的花园 ”，与中文信嘉在发音上达成了完美的融合，寓意小读者如同花园的花朵一般，在阳光，知识的浇灌下茁壮成长，sungarden极具画面感与联想空间，描绘出了一番生机盎然的景象，必能带来极佳的传播效果。
Wevin provided the inherent word from English brand Sungarden Sun (sun) and garden (garden) combination, Sungarden namely, "sunny garden," with Chinese CITIC Ka reached in pronunciation perfect fusion, meaning young readers as garden flowers in general, in the sun, the outpouring of knowledge to thrive, sungarden great sense of the screen space with Lenovo, depicts some lively scene, will be able to bring excellent communication effects.
