嘉泰翼宝
成就驾驶之“悦”
项目背景
北京嘉泰翼宝汽车销售服务有限公司成立于2009年，是德国AC Schnitzer高性能宝马汽车中国大陆地区总经销商，负责该品牌在大陆地区的进口分销，品牌推广，售后服务的全面业务。AC Schnitzer始终致力为追求品味与运动的精英人士提供宝马全系高性能整车、运动套件和配件产品，并以其无可挑剔的市场表现而得到消费者的亲睐。
Beijing Jia Tai Yi Bao Auto Sales & Service Co., Ltd., established in 2009, is Germany's BMW AC Schnitzer high performance distributor in China mainland, it is responsible for overall business of import distribution in the mainland, brand promotion, and after-sales services. AC Schnitzer has always been committed to providing the elites who pursue taste and sports with BMW full line vehicles, sports kits and accessories, its market performance has won consumers' trusts.
面临挑战
宝马是用品牌核心价值全面统领一切营销传播活动的成功典范，通过多次前期沟通,先知深知客户非常重视企业名称同宝马品牌文化的高度结合和统一。
BMW is one of the core values of the brand with a comprehensive guide all marketing communications activities successful example.Through communication,wevin knew the name of the customer attaches great importance to corporate culture with the BMW brand high degree of integration and unity.
解决方案
对于高性能宝马车的区域经销商来说，嘉泰翼宝这个名称颇为合适，“嘉”本身就带有美好的意思，“泰”会给人一种厚重感，是责任与实力的一种体现，而“翼”则是翅膀的意思，预示着展翅高飞，“宝”最直观的意思是宝贝，而如果与产品联系起来，就会想到宝马汽车，非常巧妙地将品牌融入其中。
Jia Tai Yi Bao is a perfect name for high-performance BMW regional dealers, the name is endowed with wonderful meanings and associations, it shows a sense of responsibility and embodied strength. The name also reminds people of BMW in its pronunciation which could show a good connection.
