蓝汛
中国领先的专业CDN服务提供商
项目背景:
ChinaCache是中国领先的互联网内容传输服务整体解决方案提供商,向客户提供全方位网络内容快速分布解决方案。目前ChinaCache在全世界拥有15000多台服务器, 为国内外上万家知名企业提供网络应用基础服务,业务遍及欧洲、亚洲、美洲和大洋洲。从最初的只提供基础的网页下载服务到创建了内容传输综合分布平台,ChinaCache正在通过全方位的服务不断满足用户的需要。
为提升公司品牌传播度和可辨识度,ChinaCache找到了先知中国为其做公司及品牌命名。
Project background:
ChinaCacheis Chinese leading Internet content transmission service solution provider, offering a full range of Internet content distribution solutions to customers quickly. ChinaCache currently has more than 15000 servers all over the world, provide network application service for domestic and foreign thousands of well-known enterprises, business throughout Europe, Asia, America and Oceania.From the original only provide basic Webpage download service to create a content transmission distribution platform, ChinaCache is through a full range of services to meet user needs.
In order to enhance the corporate brand communication and identifiable degree, ChinaCache found the Wewin Chinese for their brand Chinese named.






面临挑战:
作为国内顶级的互联网传输服务整体解决方案提供商,中国市场毫无疑问是ChinaCache最熟悉,也是最重视的大本营。从大多行业来说,中国的市场发展在最近几年都是非常迅速的,国际大型跨国公司没有一个不注重中国市场的。蓝汛很早预见到,智能移动设备将消耗掉全球90%的互联网流量,其技术将帮助移动运营商以合理的成本满足移动互联网传送的需求,为终端用户提供移动互联体验。
对于互联网传输服务来说,用户的体验是非常重要的,如何从品牌名字开始,让消费者第一时间获得尽可能多的公司讯息、认识公司的行业属性,对于先知命名团队来说,这是一个需要解决的问题。
Facing the challenge:
As the Internet transmission service domestic top total solutions provider, Chinese market undoubtedly is the most familiar ChinaCache, is also the most important stronghold. In most industries, China market development is very rapid in recent years, large international Multi-National Corporation do not pay attention to Chinese market. Chinacache long foreseen, Internet traffic intelligent mobile devices will consume 90% of the world's, the technology will help the mobile operators at a reasonable cost to meet the demand of mobile Internet transmission, provides mobile Internet experience for end users. manufacturers.
For the Internet service, the user experience is very important, how to start from the brand name, so that the first time for consumers to obtain as much as possible information, understanding the property industry Company Ltd., for the Wewin named team, this is a need to address the problem.
解决方案:
如果有一种颜色能代表互联网的行业属性的话,那一定是蓝色。蓝色代表互联网技术的高科技、便捷、有效的属性,同时互联网能提供给人们大量的数据资讯。作为国内领先的主页CDN服务供应商, ChinaCache需要一个能体现其自身行业属性和优势的名字。并且名字应该具有高度的传播属性。蓝汛寓意公司能提供完善的互联网数据服务,同时蓝汛有“蓝色大潮”的意思,寓意公司在当前互联网的大潮中引领时代。
另外,蓝汛二字有特别强的图像感,非常容易设计出形象与联想俱佳的品牌LOGO、VI等。
The solution:
If the industry attributes a color to represent the Internet words, it must be blue. The blue color represents the Internet technology, convenient, effective properties, at the same time, the Internet can provide people with a lot of data and information. As a leading domestic home CDN service provider, ChinaCache needs a can embody its own industry attributes and advantages of the name. Through multi comparison and validation, ultimately selected the name "blue.". Chinacache means the company can provide the Internet data service perfect, at the same time La Xun "blue tide", meaning the company in the current Internet tide lead times.
In addition, chinacache two words have a particularly strong sense of images, very easy to design image and brand association and LOGO, VI etc..