葵香世家
健康葵花油领导品牌
项目背景：
随着生活水平的提高，葵花油作为新型健康食用油，被越来越多的消费者所食用。植物油中有对人体健康作用较大的亚油酸 ，含量相比来说更大，葵花油作为天然植物油，对高血压病人，肥胖人和脑栓塞，心肌梗塞、肾病患者都有较好疗效。由于它营养丰富，世界 上很多国家人民都爱食用，有的称它为健康油，延寿 油。葵花油有色泽浅黄，透明澄清，滋味芳香，没有异味，熔点低，易被人体消化吸收登特质。可以用作烹调用油，凉菜、冷餐的调味油，用葵花油炒菜，饭菜有清香可口，不油腻，健康等特点。
Project background:
With the improvement of living standard, sunflower oil as new healthy edible oil, is being increasingly ate by customers. Vegetable oil contains linoleic acid that are effective to human’s health, as nature plant oil, it has better effect to obesity, cerebral embolism, myocardial infarction and renal patients. Because of its rich nutrition, many countries in the world, people love to eat, some called it as the healthy oil. Sunflower oil is light-yellow-colored, transparent, taste sweet, no peculiar smell, low melting point, easy digestion and absorption by the body board characteristics. It can be used as a cooking oil, salad buffet, seasoning oil,. Cooking with sunflower oil, the meal was a fragrant and delicious, not greasy, health etc..
面临挑战：
面对现在竞争日益激烈的市场，如何在市场中形成自己的品牌影响力，并且让大众接受葵花油这一健康油，对先知命名团队来说，是非常大的挑战。作为人们日常必需品的食用油，小包装食用油市场容量市场容量超过200亿，年增长速度超过30％。放眼市场，近年来，橄榄油、葵花籽油、葡萄籽油 葡萄籽油等小品种、新品类食用油不断涌现，食用油作为一种重要的生活必需品，正向安全、卫生、健康、营养的方向过渡和发展。是葵花油是备受营养学家推荐的健康食用油，因为和其他食用油相比，葵花油脂肪酸脂肪酸比例均衡，对三高有非常好的预防作用，同时富含谷维素 谷维素，又可以降低胆固醇、缓解疲劳、增加免疫力，是适合全家老小的健康食用油。
Facing challenges:
Now facing with the increasingly fierce market competition, how to form your own brand in the market, and to convince the public to accept that a healthy oil, sunflower oil is a very big challenge for Wevin team. As the people's daily necessities of the edible oil, edible oil market capacity of more than 20 billion, the annual growth rate of more than 30%. Look at the market in recent years, olive oil, sunflower seed oil, grape seed oil and other small varieties, new products are continuing emerge, edible oil as an important necessities, is looking forward to security, health, nutrition and health. The sunflower oil is the most nutritionists recommend health edible oil, as compared to other edible oil, sunflower oil with balanced fatty acid proportion is very good preventative for three high, while rich in oryzanol, it can reduce cholesterol, relieve fatigue, increase immunity, and is the health edible oil suitable for the whole family .
解决方案：
食用油在中国有着极大的讲究，曾经存在于中国各地的油坊为每一家的餐桌提供了各种各样的油，虽然机械欠先进，但是老油坊所榨油料，原汁原味，香味醇厚，富含维生素E，保质期长。以花生、黄豆、油菜籽、芝麻、棉籽等为原料进行榨油，老油坊有着自己独特的榨油技巧中国人对老油坊有着深刻的记忆，中国人对古代油坊等手艺的怀旧心理，并且对中国保留下来的古典工艺有着天生的亲切感和认同感。作为一门手艺，都有时代相传的传统，在中国，我们将这样的被大众所熟知的家庭叫做世家。先知命名团队正是基于这些思考，并通过对品行行业属性的洞察确定了“葵香世家”这一个名字。这个名字从有着天然的文化感和传承感，容易让人亲近，并且有行业属性明显。另外“葵香世家”一名大气，有历史感，容易形成品牌影响力。
Solutions:
Edible oil has a great deal of matters in the China, it offers a variety of oil existed in every table in China, , although less advanced machinery, but the old oil squeezed oil is flavored, decent, rich in vitamin E and long shelf life. With peanut, soybean, sesame, rapeseed and cottonseed as raw materials for oil, the old oil mill has its unique oil skills. Chinese with memories of the old oil mill, nostalgia for the ancient oil mill,has natural intimacy and identity classical craft that Chinese retained . As a craft, from generation to generation, we call it as “Shijia” , known as a notable family. Wevin named it as “Kui Xiang Shijia" with property industry insight. This name from a natural sense of culture and heritage, easy to close, and with obviously industrial attribute . In addition, "Kui Xiang Shijia" has a sense of history, easy to form a brand influence.
