乐天玛特
改变零售品牌格局
乐天玛特(LOTTEMART)是乐天集团下属的专营大型超市的子公司。2008年6月，乐天集团旗下的乐天玛特通过收购万客隆进入中国市场，江苏时代零售拥有65家超市，全盘接手时代零售后，乐天玛特在中国的门店数将增至82家。乐天玛超市在北京卫星城市燕郊开店。乐天玛特计划下半年在华新开17店，中国门店数超韩国。
Lotte Mart (LOTTEMART) is a subsidiary of Lotte Group subsidiary specializing in large supermarkets. June 2008, Lotte Group's Lotte Mart entered the Chinese market through the acquisition of Makro, Lotte Mart stores in China will increase to 82. Lotte Mart supermarket opened its branch in Beijing satellite city Yanjiao . Lotte Mart plans to open 17 new stores in China in the next 12 months, the number of stores in China will exceed that of Korea.
面临挑战
LOTTE MART是乐天集团（LOTTE GROUP）下属的专营大型超市的子公司，由于正处于进军中国市场的初期，知名度并不高，需要一个更符合中国人认知习惯的名称来扩大知名度，迅速打开市场，促进品牌发展。2008年，北京首家乐天玛特望京店开业。在中国乐天玛特以北京、天津、山东、辽宁为先期拓展领域，逐步开拓全国市场，预计在2018年门店增至300家，销售额实现2000亿美元，成为“亚洲零售业之最”。
LOTTE MART is a subsidiary of the Lotte Group (LOTTE GROUP)specializing in large supermarkets, due to enter the Chinese market is in the early stages of awareness is not high, you need a more consistent habit of Chinese people recognize the name to expand awareness, quickly open the market to promote the brand development. In 2008, Beijing first lotte's wangjing store opened. Lotte is expanding the national market in China especially in Beijing, Tianjin, Shandong, Liaoning. It is expected to have more 300 stores and sales of $200 billion in 2018, and become the best Asian retailer.
解决方案
“玛特”由英文“MART”音译而来，与乐天集团经营的超市属性高度吻合，利于目标人群接受，有很高的传播价值，且名称现代大气，国际化特征明显。先知公司为乐天玛特超市所做的视觉导视设计主要选择了能够带给人温馨、舒适的橘红、土黄和天蓝色，构图简单自然，清晰易懂，非常适合超市购物的氛围。
"Mart" by the English "MART" transliteration from, and Lotte Group operates supermarkets attributes highly consistent, which will help the target population to accept, a high value of the spread, and the name of the modern atmosphere, the international distinctive characteristics.The signage design done by Wevin for lotte supermarket do mainly choose the colors of comfortable orange, yellow, and sky blue to bring people warmth, , the composition is concise and natural, and makes people clear and easy to understand, it is very suitable for supermarket shopping atmosphere.
