鸿跃命名
鸿图大展，启跃未来
项目背景
南京扬子塑料化工有限责任公司（简称扬子塑料化工）创建于1984年，生产经营重包装膜（FFS膜）、三合一复合编织袋、柔性集装袋、塑料编织袋、金属电缆桥架、防火电缆桥架、塔内件、铝浮盘、金属及塑料填料、综合油等产品。
Nanjing Yangzi Plastic Chemical Co., Ltd. was founded in 1984, production and operation of re-packaging film (FFS film), triple composite woven bags, flexible container bags, plastic bags, metal cable tray, fire cable bridge, tower internals, aluminum float plate, metal and plastic filler, integrated oil products.
面临挑战
南京扬子塑料化工有限公司由于业务发展需要，拟成立一家全资子公司，经营三层共挤重包装膜生产，计划其规模、研发能力及市场占有率国内外都将达到领先水平。先知受其委托，为新公司进行企业命名。本次任务面临的最大挑战即是如何兼顾行指向性与包容性，并且新名称必须简明易懂，另外，两个汉字的企业名称在工商注册流程中也是一个不小难题。
Due to business development, Nanjing Yangzi intends to set up a wholly-owned subsidiary, operating heavy three co-extruded packaging film production, planning its size, R & D capabilities and market share both at home and abroad to reach leading level. By its commission, Wevin conducts business for the new company name. The task facing the biggest challenge is how to balance the lines that point to sexual and inclusiveness, and the new name must be easy to understand, in addition, two characters in the business enterprise name registration process is not a small problem.
解决方案
先知命名为其提供的企业名称“鸿跃”秉承了“鸿图大展，启跃未来”的理念，在字音、字形、字意上都形成了完美的统一，鸿，形声。从鸟,江声。本义:大雁。鸿,鹄也。——《说文》；跃，形声。从足,翟(dí)声。本义:跳跃。同本义。比喻极快地前进。该名称立意新颖，构思巧妙，形成了无限广阔的传播前景。
Wevin provided the business name "Hong Yue," adhering to the "ambitious exhibition, Kai Yue future" concept, in pronunciation, shape, word meaning both form a perfect unity, hung, Phonogram. From birds, river sound. Meaning: Dayan. Hong, Hu also. - "Said the text"; Yue, Phonogram. From the foot, Zhai (dí) sound. Original meaning: jump. With the original meaning. Metaphor fast to move on. The name of the novel conception, ingenious, forming a broad spread of unlimited prospects.
