米食奇命名
定位机器人餐厅第一品牌
项目背景： 深圳米食奇餐饮管理有限公司是一家“机器人餐厅”，大厨来自澳洲。这家餐厅公司实力雄厚，计划连锁经营，独具中西餐菜品和澳洲风情，“推开餐厅大门，迎接你的是一个个会说话的机器人。”这样的场景在当今技术进步的时代已成为现实，并逐步发展为潮流。机器人餐厅是一个以创新为主题的餐厅，它的创新元素体现于生活的方方面面，与消费者生活息息相关。这种融入创新元素的传统餐饮行业展现出了餐饮业未来发展的新方向。
Program Background:Mi Shi Qi Catering Management Limited Corporation has a robot restaurant in Shenzhen with the chief come from Australia. The corporation is rich and power, planning a chain operation for its robot restaurant. It is an Australian style restaurant, offers Chinese and western food dishes. “When you open the door, a speaking robot is greeting you.” This scene has already became into reality in nowadays advanced technological era and gradually develop into a trend. A robot restaurant is creative, its innovative elements were in every parts of our lifes and related to consumers. This kind of traditional catering industry integrated with innovative elements shows the new developing orientation for catering industry in the future.
面临挑战： 创新发展完善方能给传统产业振兴带来规模效应，通过多次前期沟通,先知深知客户非常重视企业名称同餐厅品牌行业属性的高度结合和统一，先知为米食奇分析，通过精准的市场定位，制定出符合不同层面、不同群体消费者的市场策略，通过多渠道、全方位的市场营销，打造时尚、特色的市场品牌，将市场定位与长远发展进一步融合。
Facing challenges:The innovative development can rejuvenate a traditional industry through scale effects, after times of pre-communications, Wevin understands that the client respects most the high integration and unification of enterprise name with catering industry attribution, Wevin make analysis through precise market positioning, then we make marketing strategies facing clients from different levels and groups, aiming to create a fashionable and special brand by multi-channel and all-directional marketing, while further combine the market positioning with long-term development.
解决方案：对于智能性较强的机器人餐厅经理来说，公司起名及品牌命名为“米食奇”这个名字再合适不过了，“米食”很容易让人想到美食，本身就带有美好的意思，“米”是一种营养食物，给人一种信任感，是责任与实力的外在体现，而“奇”则包含创新元素，暗示科技动感，预示企业未来腾飞，会有出人意料的发展远景。“食”最直观的意思是美味，与产品联系紧密。“米食奇”让人想到的智能时代科技律动的“机器人餐厅”，非常巧妙地将品牌融入其中。
Solutions:To a smart robot restaurant, naming its company and brand as “ Mi Shi Qi” is appropriate. “Mi Shi” easily reminds people of “mei shi”, whichmeans delicious food in Chinese , “Mi”, means “rice” in English, is a kind of nutritional food, it gives people the sense of trust, it’s also the external embodiment of responsibility and strength. “Qi”, means novelty in English, contains creative issues. It indicates technology and dynamic, predict the enterprise’s glorious future with unexpected development. “Shi”, means eat in English, give people the most intuitive view of food, closely linked with the products. “Mi Shi Qi” makes people think of the “robot restaurant” with smart, modern and technology motions, cleverly merged the brand image into its name.
