九品莲花
悟国萃之源 成就品牌之绽放
北京翠玉缘商业管理有限公司是从事新疆和田玉料、山料等原材料开采、产品开发、设计加工、及连锁销售为一条龙的专业化公司 。公司自创建以来，采用规范化、科学化的企业管理模式， 全方位提升企业及产品的竞争力，对原材料、加工的严格要求，使产品具备了集艺术性、高档性、尊贵性为一体的特点。翠玉缘店面设置在王府井商场内，经过近15年的潜心经营，已经成为京津区域最大的翡翠销售商。
Beijing Cuiyuyuan Business Management Co., Ltd. is engaged in Xinjiang and nephrite material, raw materials such as mountain exploration, product development, design and processing, and sales as one-stop chain of specialized companies. Since its inception, the use of standardized and scientific management mode, comprehensive approach to improve the competitiveness of enterprises and products, raw materials, processing and strict requirements, so that products have a set of artistic, high resistance, distinguished as one of the features.
尽管碎玉缘已经具有相当大的规模、占据了广阔的市场，但为了在未来的发展中继续领航、立于不败之地，公司制定了新的发展战略，针对翡翠高端产品决心创建一个全新的品牌，塑造全新的形象，进一步开拓市场，提高市场占有率。
Occupying a vast market Suiyu edge already has a fairly large scale, but in order to continue in the future development of the pilot, invincible, the company has developed a new development strategy for the emerald high-end products determined to create a new brand, shape a new image, to further develop the market and increase market share.
先知命名针对其年轻时尚消费人群，对产品进行了时尚化命名及设计，并对翡翠行业进行了一系列的调研，针对其竞争对手，为其量身定做了品牌名称——“九品莲花”，不但形成了认知优势，还无形中赋予品牌祈福内涵。“九品莲花”承载着深厚而丰富的中国传统文化，与翡翠的气质吻合，莲花的高洁淡雅形象赋予了翡翠脱俗的内蕴，同时名称为固有词，认知度极高，十分利于后期的传播与发展。
Wevin focused on young fashion consumer groups, and upgraded the product image. After the research of jade industry, Wevin named the jade brand as Toperald, the name carries deep and rich Chinese traditional culture, and in consistent with the emerald temperament Lotus noble elegant image, which could increase the brand awarenessby the new look the brand image.
