创翔电源
储能电池行业新锐品牌
背景：
赣州市创翔电源有限公司，是以生产铅酸蓄电池、胶体蓄电池、铅碳蓄电池、汽车启停蓄电池、动力蓄电池为主的全产业链企业，已有20年的生产经验，技术深沉，年生产规模可达380万KVAH。作为当地政府高度重视的市重点企业，企业此次升级，致力于品牌化经营，打造储能电池行业优秀服务供应商形象。
Background:
Ganzhou Chuang Xiang Power Co. Ltd., is the whole industry chain enterprises in the production of lead-acid batteries, lead carbon batteries, colloid storage battery, auto start stop battery, power battery based, has 20 years of production experience, wonderful technology, annual production capacity of up to 3 million 800 thousand KVAH. As the local government attaches great importance to the city's key enterprises, the upgrading of enterprises, is committed to brand management, energy storage battery industry to create an excellent service provider image.
洞见：
早在2014年，习近平总书记就提出了“三个转变”的重要论述：即推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变。
而在蓄电池行业已有诸多知名品牌，他们的品牌形象清晰，通过多年的市场铺垫和运营，在中高端领域有一定的市场份额和知名度，而二线品牌也正在一步步崛起。在国家政策层面大力扶持中国品牌崛起之时，如何帮助企业打造全新品牌形象，占据目标市场成为先知中国首要考量。
Insight:
As early as 2014, the general secretary Xi Jinping put forward the important exposition of "three changes": to create change, promote manufacturing Chinese turns into China create,from China speed shift to China quality, from Chinese quality products to Chinabrand.
In the battery industry has many well-known brands, their brand image are clear, through years of market operation and pave the way, in the high-end products have a certain market share and visibility, and the second-line brand is also a step by step rise. As the national policy level, vigorously support the rise of Chinese brands, how to help companies create a new brand image, occupy the target market, become the Wewin company’s primary consideration.
解决：
先知中国团队，结合其命名“创翔”以展翅高飞的雄鹰形象，寓意创翔电源以鲲鹏之志不断超越，完美诠释创翔电源“立意高远、稳固前行、执着进取、全新呈现。”的核心理念。图形与字体的结合，在LOGO中体现其行业及产品属性，易于目标市场的识别。不同金色的使用，凸显品质，彰显高贵、典雅、稳重的新品牌特质，传递企业发展与创新，预示着企业的蓬勃发展。
新形象的设立，不仅有助于企业品牌化经营，更助力企业从产品生产商到品质服务供应商的升级转变，打造企业核心竞争力，凸显品牌优势。
Solution:
The Wewin team, combined its name "CHUANGXIANG" on the wings of the eagle image, impliesChuangXiang power with Kunpeng’s desire will continue to go beyond, interpretChuangXiang power’s core value "aspirational, stable, persistent and enterprising, forward a new show"perfectly. The combination of graphics and fonts reflects the industry and product attributes in LOGO, and is easy to identify the target market. The use of different gold, highlighting the quality, highlighting the noble, elegant, steady new brand characteristics, transmission of enterprise development and innovation, indicates that the vigorous development of enterprises.
The establishment of a new image will not only help enterprises brand management, but also help enterprises upgrade from product manufacturers to quality service providers, and create the core competitiveness of enterprises, highlighting the brand advantage.
