中国国电
千亿级企业的品牌革新
中国国电集团公司是在原国家电力公司部分企事业单位基础上组建的国有企业，是电力体制改革后国务院批准成立的五大全国性发电企业集团之一，是经国务院同意进行国家授权投资的机构和国家控股公司试点企业，注册资本金120亿元人民币。
China Guodian Corporation is part of the former State Power Corporation of enterprises established on the basis of state-owned enterprises, the State Council approved the establishment of electric power system reform after the five national power generation enterprise group, is approved by the State Council agreed to state-authorized investment institutions and national holding company pilot enterprises, registered capital of 12 billion yuan.
国电集团主要从事电源的开发、投资、建设、经营和管理，组织电力（热力）生产和销售；从事煤炭、发电设施、新能源、交通、高新技术、环保产业、技术服务、信息咨询等电力业务相关的投资、建设、经营和管理；从事国内外投融资业务，自主开展外贸流通经营、国际合作、对外工程承包和对外劳务合作等业务，为世界500强企业。
Guodian Group is principally engaged in the development, investment, construction, operation and management, organizational power (heat) production and sales; engaged in coal, power generation facilities, new energy, transportation, high-tech, environmental protection industry, technical services, information consulting and other power business related to the investment, construction, operation and management; engaged in domestic investment and financing business, operating independently carry out foreign trade flows, international cooperation, foreign project contracting and labor service cooperation, and other services for Fortune 500 companies.
中国国电作为大型的国有企业，其企业视觉识别系统的设计必然要求大气、美观、自然，所以先知设计团队主要选用了清爽、自然而且醒目的蓝绿两色，两色交融、环绕，就像是一种即将释放的能量，是对电力行业的一种隐喻，而且这里也包含了“国”字的首字母G。公司的内部设计也主要选用蓝绿色调，环境优雅、大气而舒适，具有现代企业的气息。
China Guodian As a large state-owned enterprises, and its corporate visual identity system design inevitable requirement atmosphere, beautiful, natural, so Wevin design team mainly chosen fresh, natural and eye-catching blue and green two-color, two-color blend, surrounded, like one kind of energy to be released, is a metaphor for the power industry, but here also includes the "national" character of the first letter G. The company's internal design is also the main choice of blue and green hues, elegant environment, atmosphere and comfortable atmosphere with the modern enterprise.
