琥珀老六
龙虾餐饮领导品牌
背景：
合肥琥珀老六龙虾馆，小龙虾是主打的特色菜。小龙虾就“一种”做法，调料有“辣和不辣”两种口味，龙虾“新鲜”，肉质“入味”且“有弹性”，吃着“特别过瘾”。是情侣约会、家庭聚会、朋友聚餐的最佳地点。特色服务：是老字号，行业影响力大，口碑好，回头客众多。此次项目需求为品牌形象的系统规划，集团选定先知为其提供品牌服务。既传承了安徽地域文化特色，又赋予了琥珀老六新的美好寓意，满足了文化的传承与时代视觉审美需求。
Background:
Hefei amber sixth lobster Museum, crayfish is the main dish. Crayfish "a" approach and seasonings "spicy, not spicy" two flavors, lobster "fresh", fleshy "tasty" and "flexibility" eat "special fun". It's the best place for lovers, family gatherings, friends, dinner parties. Features service: it is the old name, industry influence, reputation, many repeat customers. The project demand for the brand image of the system planning, the group selected the prophet to provide brand service. Not only inherits the Anhui regional culture characteristics, and gives a amber six new meaning beautiful, meet the cultural inheritance and the era of aesthetic needs.
洞见：
琥珀老六标志设计源于对餐饮行业属性与外延内涵更深一层的文化挖掘。标志结合安徽当地文化特色，通过对文化及饮食元素的整理提炼，将象征着吉祥美满的数字“6”提炼而出，以餐饮行业属性的龙虾元素组合，标志整体即饱含当地浓厚的文化特色而又不失时尚现代的品味。标志图形“6”通过巧妙处理，将安徽当地建筑文化特色图案巧妙融入，象征着行业特色的龙虾，由数字“6”的艺术化变形祥云图案组合而成，旨在更好的诠释琥珀老六独特的餐饮文化特色与地域文化特色。
Insight:
Amber sixth logo design from the catering industry attributes the denotation and connotation of a deeper cultural excavation. Anhui local cultural characteristics, through the cultural and dietary elements of the collation and refinement, will symbolize the auspicious happy figure "6" refined, with the food industry attributes of the lobster element combination, marking the whole that is full of local strong cultural characteristics and not lose fashion taste. Logo graphic "6" skillfully handled by, Anhui local architectural culture pattern cleverly integrated into, symbolizing the lobster industry characteristics, by the number "6" the art of deformation Xiangyun pattern combination and become, to better interpretation of amber six unique characteristics of catering culture and regional culture characteristics.
解决：
标志图形主体生动精致的数字“6”形态宛若安徽民间窗棂小谢，描绘了当地的纯朴民风和饮食文化特色，同时亲切近人，拉近了与受众的距离。标志整体即展现了当地独特的地域文化特色又与琥珀老六品牌名称相呼应。标志采用贵紫、明黄色彩搭配，紫色有着紫气东来、富贵等传统寓意，紫色同时又代表着时尚、创新、现代；明黄在中国文化里象征帝王与权威，表明了琥珀老六餐饮的行业地位。
Solve：
Logo main graph is delicate and vivid number "6" shape like Anhui folk windows Xie, depicting the local folk customs are simple and diet culture, and approachable, narrowing the distance with the audience. The whole logo demonstrates its unique geographic feature and local echoes with the amber sixth brand name. Signs with your purple, bright yellow color collocation, purple with sabingga sukdun dergici jimbi, wealth and other traditional moral, purple at the same time represents the fashion, innovation, modern; Huang Ming in the Chinese culture symbol of imperial and authority, show that the amber Laoliu catering industry status.
