迪孚命名
从零到No.1 引领冰淇淋奇迹
项目背景
香港迪孚国际连锁集团是一家集项目投资、连锁经营、品牌管理为一体的多元化连锁机构。迪孚时代(北京)商业连锁有限公司是香港迪孚国际连锁集团的分公司，是公司旗下连锁品牌在中国大陆地区的运营管理总部，全面负责连锁品牌店在中国大陆地区的品牌授权、品牌战略、运营管理、支持与服务工作。
Hong Kong Diary Fairy International chain is a diversified chain of project investment, franchising, brand management. The Beijing Chain is the branch of the international chain of Diary Fairy, Hong Kong, the operational management headquarters in mainland China, and has overall responsibility for the chain stores in mainland China brand authorization and brand strategy ,
面临挑战
为呈献最地道完美的冰淇淋口感，DF从世界各地汲取灵感，经过长达多年的消费者口味及需求的市场调研，首次将世界精致美食——“料理概念”引入冰淇淋的产品创意与开发中，从原料选定、营养配方、工艺改造、设备生产、店面管理、连锁经营等方面进行科研开发，最终打造出冰淇淋料理专家的品牌形象，带来中国冰淇淋行业一场新的革命。如何在命名过程中体现“料理概念”、“冰淇淋料理专家”等核心诉求，是先知命名团队所要面对的巨大挑战。
In order to present the most authentic and perfect taste of ice cream, DF from around the world for inspiration, after long years of consumer tastes and demand for market research, the first time in the world of fine dining - cuisine concept "the introduction of product innovation and development of the ice cream selected from the raw materials, nutritional supplements, process modification, equipment, store management, chain management and other aspects of scientific research and development。
解决方案
经过与客户的深入沟通和讨论，以及对同行业竞争品牌的全方位调研和分析，先知命名围绕“创新无限、引领时尚”的创意理念，提出了“冰雪精灵”(DairyFairy)这一极具市场穿透力的品牌概念，深受追求美味与健康的时尚人群青睐，最终赢得了客户的高度认可与赞誉。
After in-depth communication with customers and discussions, as well as the full range of competing brands in the same industry research and analysis, the Prophet around the "unlimited innovation, leading fashion" creative ideas, put forward the "Ice Wizard" (DairyFairy) wear this great market through the force of the brand concept, by the pursuit of delicious and healthy fashion crowd favored, and won the high recognition and praise.
