最海鲜
餐饮品牌全案策划
品牌定位：
满足你对海鲜的一切欲望，最海鲜是以经营健康养生为主。最海鲜倡导健康的用餐方式，践行健康的饮食理念。主推以全球最极致的海鲜，最品质的牛肉和最有机的蔬果为主要食材的健康餐厅。“最海鲜不仅是味蕾快感满足者，最海鲜更是生活方式缔造者”最海鲜以帮助顾客健康为己任，赢得了市场和消费者的认可。经历十年发展，目前现已形成北京、天津、上海、江浙、深圳、重庆、等区域板块。在健康餐饮的大浪潮下，享有极高的知名度和美誉感。最海鲜崇尚打造健康餐饮链，最海鲜的追求：“满足你对海鲜的一切欲望！“在最海鲜的深海里，都能找到最“新鲜”的自己。
Brand positioning:
To meet your desire for seafood, seafood is the main business of health and health. The most seafood advocates healthy eating way, the practice of the concept of a healthy diet. The main push in the ultimate global seafood, the quality of the beef and the organic Vegetable & Fruit as the main ingredients, a health food restaurant. "The seafood is not only the pleasure of taste buds satisfies, the seafood is way of life," founder of the seafood to help customers' health as their responsibility, to win the market and consumer recognition. After ten years of development, now has formed in Beijing, Tianjin, Shanghai, Zhejiang, Shenzhen, Chongqing, and other regions. Under the big wave of healthy dining, enjoy a high reputation and reputation. The most seafood advocates to create a healthy food chain, the most seafood pursuit: to meet your desire for seafood! "In the most seafood deep sea, can find the most" fresh "of their own.
命名策划：
最海鲜拥有阿拉斯加和加拿大的海鲜品质供应，优质货源让最海鲜更专业，打造真正意义的之“最”味觉。最海鲜不仅仅是健康的餐饮品牌，更立志打造新生活方式与生态，让多档次服务与体验深入生活，开启全新的最健康之旅。最海鲜打造“最”颠覆性餐饮的运营新模式——深海020³。由股权众筹、市场营销与现场管理三方全立体化的战略规划。最海鲜支持微信众筹体系，最海鲜让加盟门槛再度降低。感受海鲜创业，人人当老板！新型加盟方式让你在深海众筹“游”起来。全新营销模式，线上打造app应用，随享自己专属的海鲜体验。更有预订，配送外卖，网购海鲜产品。全面线上服务，实体餐厅与各地加盟共同支撑自主海鲜OTO平台。
Naming planning:
Alaska and Canada are the most seafood seafood quality supply, quality supply for the most seafood more professional, to create a real sense of the "most" taste. The most seafood is not only a healthy food and beverage brands, but also determined to create a new life style and ecology, so that a number of services and experience life, open a new and most healthy journey. The seafood to create "operation new mode -- the most disruptive sea" catering 020 fand. By the public to raise equity, marketing and field management of the three party full three-dimensional strategic planning. The most seafood support micro channel public to raise the system, the most seafood to join the threshold once again lower. Feel seafood business, everyone when the boss! New way to join the way to let you in the deep sea to raise public. A new marketing model, online to create app applications, with its own exclusive seafood experience. More booking, delivery, online shopping seafood products. Comprehensive online services, the physical and all parts of the restaurant to join together to support independent seafood OTO platform.
模式创新：
最海鲜双线并举，线下营销更有实体餐厅大改造。从简约到多元用餐享受，更有中央厨房集约标准化模式，智能用餐让吃饭变得好玩！互联网+的APP战略现场管理工具，全新塑造企业快乐便捷服务特质。快乐服务APP让自我管理上升“最”高度。
最海鲜还拥有“最”一手的海鲜资源，独享“鲜”味市场。北美深海海鲜买断式货源，全国仅此一家。大洋彼岸的货源支持，让味蕾鲜味十足。最海鲜更拥有“最”优惠的海鲜价格，成本低于市场同等级别产品20%，实力的证明让加盟更有信心！最海鲜更有独家产品—“老板便当”。专业营养摄入搭配比例，超低价格，多种量身定全面冲击便当市场，让老板便当成为一种风潮，最海鲜还开启VIP“最”会员享受，会员卡不仅具备打折优惠、积分和储值三项基本功能。更有会员代驾、免费试吃、会员进口超市甚至厨师上门服务等全方面“最”深度服务。
Mode innovation:
The most seafood double line simultaneously, the line marketing more substantial transformation of the restaurant. From simple to multi dining to enjoy, more central kitchen intensive standardization mode, smart dining to make meals fun! Internet + APP strategy on the site management tool, a new shape of the enterprise happy and convenient service characteristics. Happy service APP let self management to rise "most" height.
The seafood also has "the" hand of the seafood resources, exclusive "fresh" taste of the market. North Sea seafood supply outright, the country only this one. The other side of the ocean of supply support, make full flavor taste buds. The most seafood has a "most" preferential seafood prices, the cost is lower than the market 20%, the strength of the proof to join more confidence! The most seafood is more exclusive - "the boss is easy". Professional nutrition intake proportions, ultra-low prices, many set the full impact of easy market, let the boss easily become a trend, the seafood also opened enjoy most VIP membership, membership card not only has three basic functions: discount, integral and stored value. More members of the generation of driving, free tasting, membership import supermarkets and even all aspects of home cooks "services such as the" depth of service.
