佰适德
氢氧能源领域领先品牌
背景:
沈阳热源科技是一家能源创新产品,其所研发的产品品质上乘,高效,服务周到贴心。经过近多年的潜心研究,其产品已经具有很强的竞争力。前期企业花费大量精力在产品研发方面,品牌的建设相对滞后,商标保护缺失,尽于此,公司制定新的发展战略,着力创建新的品牌。进而扩大品牌的影响力,提升品牌形象,从而吸引更多的受众。
Background:
Shenyang heat energy technology is an innovative product, the product quality, high efficiency, service and thoughtful. After years of painstaking research, the product has a very strong competitiveness. Pre enterprises spend a lot of energy in product research and development, brandThe construction is relatively lagging behind, the lack of trademark protection, to do this, the company set up a new development strategy, focus on creating new brands. And then expand the brand's influence, enhance the brand image, so as to attract more audience.








洞见:
先知命名团队针对产品的受众人群,产品的基本特征在创新,对产品进行了时尚化设计改造,并对新能源行业进行了一系列的调研,认为本次的命名首先应符合其受众人群的潜在需求,另外,名称也应该突出品牌产品的高端品质,新颖别致而又优雅,自然的特点,突出新能源的全新价值和带给人的便利价值,同步需要传递出品牌的社会价值。
Insight:
The prophet named team for the audience of the product, the product's basic characteristics in innovation, product design and transformation, and the new energy industry has carried out a series of research, that the name should be consistent with the potential needs of its audience, in addition, the name should also highlight the high-end quality brand products, novel and chic and elegant, natural features, highlighting the new energy's new value and bring people's convenience, the need to deliver the brand's social value.
解决:
佰适德中文释义:命名中西结合,一个“佰”字赋予了名称强大的时尚感;适,适合;德;品质。佰适通达,品质嘉上,也展现了企业强烈的行业属性。中西文化兼具,赋予了该名字独特的魅力,并充分考虑了贵司未来开拓市场的形象可塑性,名字包容性强,沉稳大气,朗朗上口。后续设计一脉相承,把产品及品牌的核心价值充分展示给消费者。
Solve:
Bai suitable De Chinese Interpretation: named combination of Chinese traditional and Western medicine, a word "Bai" given name strong fashion sense; suitable for; morality; quality. Bai Jia on the suitable access, quality, but also show a strong corporate property industry. Chinese and Western culture both given the unique charm of the name, and give full consideration to the expensive our future to open up the market image of plasticity, name inclusive, calm atmosphere, catchy. The following design come down in one continuous line to the core values and brand products, the full display to the consumer.