冠拓
氢氧能源领域领先品牌
背景：
随着全球经济的发展，氢氧能源市场也迅速发展起来。并随着低碳经济概念的提出全球风电发展正在进入一个迅速扩张的阶段，作为刚刚进入氢氧能源领域的企业，如何解决发展问题？新公司需要清晰的品牌定位及品牌名称，新品牌立志在氢氧能源领域打造成一个世界领先的品牌。
Background:
With the development of global economy, hydrogen energy market has developed rapidly. And with the concept of low carbon economy proposed global wind power development is entering a period of rapid expansion, as has just entered the field of hydrogen energy enterprises, how to solve the problem of development? New company needsBrand positioning and brand name clearly, to create a new brand into one of the world's leading brand in the field of hydrogen energy.
洞见：
通过深入了解企业规划，分析了国内外能源及交通类企业名称及品牌理念，行业发展趋势调研之后，先知命名团队认为，此次命名应紧贴公司产品及行业属性，产品特征，目标消费人群，从受众心理需求、功能需求、名称抽象性、具象性四个维度出发，为新公司量身打造相宜的中英文名称。
Insight:
Through in-depth understanding of business planning, analysis of the domestic and foreign energy and transportation enterprise name and brand concept, industry trend of development investigation and study after the prophet named the team think, the name should be close to the products of the company and the industry attributes, product characteristics, target consumer groups from the audience's heartDemand, function demand, name of abstract, concrete four dimensions of the new company to create affordable in both Chinese and English name.
解决：
中文名：冠拓，冠，冠军；拓，开拓，冠拓传播出一种永盛，冠军之位的感觉，是一个响亮有气势的名称。“拓”拥有着较强的行业属性，以开拓新科技作为重点，名称精确地描述了企业的目标。冠拓朗朗上口，是一个不可多得的好名称。命名整体大气脱俗，又不失文化气息，发音铿锵有力。
Solve：
Chinese Name: Tuo Guan, crowns, titles, extension and development, crown Billiton pass broadcast a Yongsheng, champion of the place feeling, is a loud with the momentum of the name. "Tuo" has a strong industry attributes, to open up new technology as the key, the name accurately describes the business goals.Guantuo GetWord, is a rare good name. The whole atmosphere named refined, without losing the cultural atmosphere, sonorous and forceful.
