金岸海鲜
定位：来自澳洲黄金海岸美食
背景：
餐饮业蓬勃发展，先知团队调研总结餐饮行业发展的几个趋势：(1)集团化、连锁化、产业化是我国餐饮业发展的主流。(2)大众化是我国餐饮业发展的必然趋势。(3)品牌与文化竞争成为餐饮企业的核心竞争力。(4)科学化。(5)食品安全将在政府监管和企业自我完善中普遍加强。(6)信息技术将推动企业管理水平提升。(7)融资扩张将成为餐饮业加速发展的新模式
Background:
Catering industry to flourish, the prophet team research summary of several trends in the development of the catering industry: (1) group, chain, industry is the mainstream of China's catering industry development. (2) popular is the inevitable trend of the development of China's catering industry. (3) the brand and cultural competition become the core competitiveness of catering enterprises. (4) scientific. (5) food safety will be generally strengthened in government regulation and enterprise self perfection. (6) information technology will promote the enterprise management level. (7) financing expansion will become a new model for the accelerated development of the catering industry
洞见：
此次命名的需求是海鲜自助餐饮品牌命名，接受委托之后，先知命名团队对整个海鲜自助系餐饮行业做了分析调查，进一步确认了其所在细分市场的情况。同时，对竞争品牌进行了详细的分析。之后选定以澳洲黄金海岸美食为主方向，强调品牌与国际化的特点。最终选定“金岸”这一国际感十足，又明确点出行业属性的品牌名称。
Insight:
The naming of demand is the seafood buffet catering brand naming, commissioned after the prophet named the team to the seafood buffet, food and beverage industry to do a survey and analysis, confirming their market segments. At the same time, a detailed analysis of the competition brand. After selected to the main direction of the Gold Coast in Australia, emphasizing the characteristics of brand and internationalization. Finally selected the "golden shore" this international feeling full, and clearly point out the industry attributes of the brand name.
解决：
中文名称金岸无论从听觉或视觉上，金岸都传达出一种品质感，让消费者体会豪华海鲜餐厅的氛围。高质海鲜来自金岸，名称传达出高品质的原料和高雅的气息，与朋友们坐在金岸，享受海鲜的美味，是一家带有独特风格的聚会之处。金岸符合行业属性和餐厅在市场上的定位，更是与目标客户的需求匹配。设计符号解读，太阳：给人带来温暖、健康、快乐。贝壳：贝壳象征着爱情、美满、浪漫，代表永恒的爱恋。海岸：充满着活力、生命，包容呵护着一切。
Solve:
The Chinese name of the shore, whether from the hearing or visual, the golden shore to convey a sense of quality, so that consumers experience the atmosphere of luxury seafood restaurant. High quality seafood from the golden shore, the name conveys a high quality of raw materials and elegant atmosphere, and friends sit on the golden shore, enjoy the delicious seafood, is a unique style of the party. Gold Coast in line with industry properties and restaurants in the market positioning, but also with the target customer demand matching. Design symbol interpretation, the sun: give people a warm, healthy, happy. Shell: the shell is a symbol of love, happiness, romance, the eternal love. Coast: full of energy, life, tolerance and care of everything.
