华昌化工
鸿图华构，繁荣昌盛
项目背景：
公司座落于北京市海淀区中关村经济圈，是一家专门从事于变压吸附（PSA）制氮机、制氮设备的高科技新型研发生产型企业。是国内最早从事该行业的生产商之一。十多年来先后开发研制了各种规格变压吸附空分制氮机组、制氮设备。通过引进国外先进技术并经过公司研发人员多年的艰苦攻关，在制氮机技术上已趋成熟，形成了不同于国内外的技术构架，具有鲜明的产品特色。公司依靠良好的产品质量和完善的售后服务赢得了广大用户的信赖。
为进一步寻求品牌突破，华昌邀请先知为其提供全新的品牌命名、品牌设计以及品牌形象塑建等工程。
Background of the project:
The company is located in Beijing City, Haidian District Zhongguancun economic circle, is a specialized in the pressure swing adsorption (PSA) nitrogen, nitrogen production equipment of the new high-tech R & D and production enterprises. Is one of the earliest manufacturers engaged in the industry. More than 10 years has developed a variety of specifications for pressure swing adsorption nitrogen making machine, air separation nitrogen making equipment. Through the introduction of foreign advanced technology and R & D personnel after years of painstaking research, has grown in nitrogen making machine technology, the formation of technical architecture is different from at home and abroad, with distinct characteristics of the product. Companies rely on the good quality products and perfect after sale service to win the trust of the majority of users.
In order to further seek brand breakthrough, Huachang invited Wewin to provide a new brand name, brand design and brand image building project .
面临挑战：
作为高科技品牌，科研能力和创新能力是体现其实力的硬标准。作为业内知名企业，华昌在市场经济的发展道路上已经走过了十几年，积累了大量的科研数据，并在科技创新的道路上一直奋勇前进。在如今环保形势日益严峻的形势下，华昌集团在环保技术的研发上投入了大量的人力物力，目的就是为了进一步提升产品在科技上的竞争力。
先知中国作为品牌服务商，对华昌集团以及整个市场都做了详细的研究，对于先知来说，此次品牌服务的重点在于公司品牌命名和品牌设计的统一上，这将是一次全新的挑战。
Facing the challenge:
As a high-tech brand, scientific research ability and the innovation ability is a hard standard reflects the strength of the. As a well-known enterprises in the industry, Hua Chang in the road of the development of market economy has passed through more than ten years, has accumulated a large number of scientific data, and has been moving forward on the road of scientific and technological innovation. In today's environmental situation is increasingly grim situation, Huachang Group invested a lot of manpower and resources in the development of environmental protection technology, the purpose is to further enhance the competitiveness of products in the technology.
The Wewin China as brand service providers, have done a detailed study of Huachang group and the whole market, the Wewin, the focus of the brand service is the company brand name and brand planning, it will be a new challenge.
解决方案：
针对华昌所处的高科技行业，以及华昌“中国本土创新科技品牌”的定位，先知中国为其寓意阐释“鸿图华构，繁荣昌盛”，蕴涵了对企业未来发展的美好寄望。设计团队以客户企业的行业属性入手，“气分”的转换彰显华昌绿色环保的理念；四叶草寓意真诚、环保、名誉、财富，为成就华昌的良好形象增添一份信任；无限循环代表着华昌品牌无限放大、生生不息的发展前景；团结、友爱、力量三者环环相扣，循环向上，不断突破创新，给华昌不断的注入新的活力，时刻引领在时代发展的前沿；大气无形，方能彰显华昌气分的企业精神。
The solution:
According to chang the high-tech industry, location and Huachang "indigenous innovation of science and technology China brand", meaning "Wewin Chinese for the interpretation of Hongtuhuagou, thriving and prosperous", the implication for the future development of enterprises better hope. Design team in the industry attribute of enterprise customers, "air" highlight the chang the concept of green environmental protection, environmental protection, meaning; Clover sincere reputation, wealth, add a trust for the achievement of the good image of Hua Chang; infinite loop represents the development prospect of Huachang brand infinite zoom, unity, love life and growth in nature; three, power of another, upward cycle, continuous innovation, to Chang constantly inject new vitality, constantly lead in the forefront of the times; atmospheric intangible, can Zhang Xianhua Chang Qi spirit of enterprise.
