悠味天
创新融合菜新锐
项目背景：
公司是一家经营鲁菜和川菜的特色酒店，位于山东泰安市。泰安作为文化名山泰山的所在地，鲁菜文化在这里得到了很好的传承，但是不得不承认的是川菜才是中国流行范围最广的菜系，也更为全国人民所喜欢。为把握旅游人群，将餐饮特色侧重到了具有本地特色的鲁菜和全国都爱的川菜上，为的是满足更多人品尝特色美食和满足更多人口味的需求。为此，他们找到了先知，为其特色鲁菜和川菜酒店提供命名、形象塑建、品牌定位等服务。
Background of the project:
The company is a business of Shandong cuisine and Sichuan cuisine characteristic hotel, located in Shandong of Tai'an city. Tai'an is a famous tourist scenic spot of Taishan is located,To grasp the throngs of tourists, the restaurant features focus to the local characteristics of Shandong cuisine and Sichuan National love, in order to satisfy more people taste characteristics Food and meet more people taste demand. To this end, they find the Wewin, for its characteristics of Shandong cuisine and Sichuan hotel provides naming, image building, brand positioning services.
面临挑战：
鲁菜庖厨烹技全面，巧于用料，注重调味，适应面广。其中尤以“爆、炒、烧、塌”等最有特色。鲁菜还精于制汤，烹制海鲜也有独到之处，鲁菜善于以葱香调味，在菜肴烹制过程中，不论是爆、炒、烧。榴，还是烹调汤汁，都以葱丝（或葱未）爆锅，就是蒸、扒、炸、烤等菜，也借助葱香提叶。
先知要结合两大菜系的文化和特点来对酒店进行命名，需要面对的是来自全国、全世界的游客，如何能在短时间内吸引游客的关注并让他们进店来消费，在命名和定位上来说对先知是一次挑战。
Facing the challenge:
Shandong cuisine is good at using onion, cooked in the process, whether it is burst, fried, burnt. Eclogite, or cooking sauce, with shredded green onion blasting pot, steamed, grilled, fried, is grilled dishes, also provided by means of scallion leaf. Sichuan cuisine pay attention to color, smell and taste, shape, especially in the "taste".
The Wewin to combine the culture and characteristics of the two major cuisine to the naming of the hotel, the need to face is from the national, tourists from all over the world, how to attract visitors in a short period of time to pay attention to and let them into the store to the consumer, in naming and positioning for the Wewin is a challenge.
解决方案：
根据鲁菜和川菜的特点，以及泰安旅游城市的定位，我们为其定位为“休闲餐饮品牌”，并为其命名“悠味天”。人们出来旅游，为的是放松心情，增添阅历的，泰安本身就是一座生活节奏慢悠悠的城市，人们来旅游也渴望得到一种悠闲的感觉，并且作为美食餐饮，人们渴望得到一种余味悠长的感觉，因此我们采用了“悠”字；“味”代表味道，美味，“悠味”不仅是说美食的味道，更代表了这座城市悠然自得的生活环境。
The solution:
According to the characteristics of Shandong cuisine and Sichuan cuisine, and the orientation of Tai'an tourism city, we its positioning as "casual dining brand", and named "leisurely taste for the day". People out of tourism, as is to relax, to add experience, Tai'an itself is a life rhythm slow City, people have to travel to yearn for a kind of relaxed feeling, and as Food catering, people eager to get a long aftertaste feeling, so we use the word "taste" leisurely ";" on behalf of the taste, delicious, "you taste" is not only to say Food taste, but also represents the city carefree and content of the living environment.
