沁元春餐饮
生态餐饮行业领航者
项目背景：
生态酒店是运用园林和装饰的表现手法，将餐饮环境与山水园林相结合，通过表达自然、艺术、文化等一系列主题，满足就餐者对于自然的向往以及对于各种地方或历史文化的探究心里，且具有一定建筑结构特点的特殊餐饮环境。生态酒店作为一种新型的餐饮空间，从建筑结构、建筑装饰到内部园林景观上与以往的餐饮酒店有着很大的区别，这些区别不仅仅表现在一种单纯的形式上，更是一种餐饮文化的转变或者说增加。
生态酒店内部广布植物，需要大面积的采光，钢结构搭配阳光板，有较好的透光率。并且附带内遮阳与外遮阳系统，在炎炎夏日时，能阻挡部分阳光射入，减小透光量，起到降温的作用。为了表现自然山水的氛围。
Background of the project:
Ecological hotel is the use of garden and decorative techniques of expression, the dining environment and landscape combined, through the expression of nature, art, culture and so on a series of themes, meet the diners for natural yearning, for a variety of local history and culture of the heart or inquiry, special dining environment and has certain characteristics of building structure. Ecological hotel as a new dining space, is also a kind of catering culture change or increase.
Ecological hotel internal widespread plant, need a large area lighting, steel structure with sunshine board, has good light transmittance. With internal shading and shading system, in sorching summer, can block the sunlight into the part, reduces the amount of light, play the role of the cool. In order to show the natural landscape of the atmosphere.
面临挑战：
生态酒店多为经营中高档餐饮，其中菜系选择较为丰富，因有较大的聚餐空间，经常举办商务宴会、政府招待、公司聚餐、婚礼等大型聚餐类活动。生态酒店以环境优美、亲近自然、写意山水为卖点，在近些年来的餐饮市场上取得了比较优秀的成绩。
随着餐饮市场不断的壮大，越来越多新的企业进驻餐饮市场中，这导致餐饮竞争越来越剧烈，这其中，特色化、品味化、服务化的餐饮企业才能受到更多的市场青睐。生态酒店抓住这些关键点，尤其是特色化，从酒店装饰到菜系形成搭配，以此彰显主题，让顾客在享受色香味的同时感受更多的环境氛围，从而将单纯的就餐过程，演变成身心的双重享受。先知中国要为沁元春打造生态餐饮行业领航者的形象，这是这次任务的最大挑战。
Facing the challenge:
Ecological hotel for business of high-grade catering, choose which cuisine is rich, because there is a large dinner space, often held business banquet, reception, dinner, wedding company, government and other large dinner activities. Ecological hotel with beautiful environment, close to nature, freehand landscape as a selling point, achieved excellent results in recent years of catering market.
With the development of catering market growing, more and more new enterprises in the catering market, which leads to the catering more and more intense competition, which will be a simple dinner, evolved into a double enjoyment of physical and mental. The Wewin Chinese image to Qin yuan chun to build ecological food industry leader, this is the biggest challenge of this mission.
解决方案：
通过先知策划团队的详细考察调研和讨论，为其定名“沁元春”。这个名字给人的第一联想就是毛泽东的《沁园春》：“北国风光，千里冰封，万里雪飘”。而对于餐饮行业来说，尤其是河北的餐饮行业，我们将之描绘为：北国风光，千里沃土，万里飘香。给人以美好的视觉和味觉双重享受。同时“元”突出生态美食的健康理念，有固本培元的作用。作为一种新型的餐饮模式，先知为其打造的生态餐饮领航者可以让其在市场上迅速和其他餐饮区分开来，达到四两拨千斤的效果，有利于整个方案的策划和传播。
The solution:
With the investigation and discussion by the Wewins of the planning team, as its name "Qin yuan chun". The name gives the first Lenovo is Mao Zedong's "Qinyuanchun": "northland scenery, ice thousands of miles, miles". As for the restaurant industry, especially Hebei's catering industry, we describe as: Northland scenery, thousands of miles of fertile soil, Wanli fragrance. Give a person with visual and gustatory double enjoy the beautiful. The concept of health and "Yuan" highlight the ecological Food, solid Ben Peiyuan role. As a new food model, Wewin for its building ecological food can let the leader in the market rapidly and other catering to distinguish, reach four two dial one thousand jins effect, is beneficial to the whole scheme planning and communication.
