喜香知
创新山西菜
项目背景：
随着科技进步和经营理念的发展，越来越多的餐饮企业家和服务解决方案供应商开始思考跳出传统框架，以改善客户体验，增强自身竞争力。
通过创新，餐饮业主不仅可以降低成本，为客户提供更好的服务并获得额外的收入。顾客也会感到更加满意。在这篇观察文章中，总结了全球餐饮业的四个最新趋势，大大提升了餐饮企业的运行效率，并将最终改变餐饮行业的面貌。如果您是一家餐饮企业的老板或者致力于提供餐饮业创新解决方案的创业者，一定要了解这些趋势，并在业务中加以实施。作为创新山西菜，在市场追求新口味、消费者追求新体验的前提下，拥有广阔的市场前景。
Background of the project:
With the development of science and technology progress and the management idea, more and more catering entrepreneurs and service solutions provider to start thinking outside the box, to improve the customer experience, enhance their own competitiveness.
Through innovation, the owners of the restaurant can not only reduce the cost, provide better service for customers and earn some extra income. The customer will feel more satisfied. In this article the observation in this article, four new trends in global food and beverage industry were summarized, which greatly enhance the efficiency of catering enterprises, and will eventually change the face of the catering industry. If you are a food company boss or committed to providing innovative solutions for the catering industry entrepreneurs, must understand these trends, and implemented in the business. As an innovation of Shanxi cuisine, the premise in the market in pursuit of a new consumer taste, the pursuit of new experience, have broad market prospects.
面临挑战：
为了让“创新山西菜”这一理念能深入人心，必要的品牌包装是必不可少的，命名就是品牌推广的第一步，一个好名字能准确定位餐饮企业的卖点，就是说餐饮企业所经营的特点，也是经营特色，每个餐饮店都应该结合自身的特性做出自己的特色，有了特色才能吸引更多的人。
创新山西菜作为中国传统名菜之一，在饮食文化百家争鸣的中国尚属于没有被大规模推广过的，没有广大的消费群体，没有固定的、让消费者熟悉的菜单，如何让消费者对养生菜产生热衷，品牌命名能否体现山西菜的卖点，是先知命名团队和设计及团队面临的最大挑战。
Facing the challenge:
In order to "make the idea innovation of Shanxi cuisine" can win support among the people, the necessity of brand packaging is essential, naming is the first step of brand promotion, a good name can accurate positioning of catering enterprises selling point, the characteristics of catering enterprises management means, but also the operating characteristics, each catering shop should combine their own features to make their own characteristics, with features to attract more people.
Innovation of Shanxi cuisine as one of China's traditional dishes, in the diet culture of China still belongs to the contention of a hundred schools of thought have not been large-scale promotion before, not the majority of consumer groups, there is no fixed, so that consumers are familiar with the menu, how to let consumers keen on health food, brand name can reflect Shanxi food selling point, is the biggest challenge facing the Wewin named team and design team.
解决方案：
先知命名团队取“山西创新菜”这一创意点，为其取名“喜香知”。喜香知寓意美好，给人美好的联想，让人联想到美味，同时我们知晓顾客内心的需求。除此之外，名称字形结构简单，易读易记，富含音韵美。另外，先知设计团队根据项目属性和喜香知的名字进行了品牌形象设计，利用中国传统元素和现代表现手法，制作了整套设计方案。
先知团队为喜香知提供了优质的命名服务和设计服务，丰富的经验和敏锐的洞察力必不可少，对餐饮业的丰富命名合作经验是这次成功合作的保障。
The solution:
The Wewin named team take the "Shanxi innovative dishes" this creative point, named "Xi Xiang know". Hi sweet know meaning beautiful, give a person a beautiful legend, reminiscent of the delicious, and we know the customer needs of the heart. In addition, the name font has the advantages of simple structure, easily readable, rich in beauty. In addition, the Wewin design team for the brand image design according to project properties and Xi Xiang known by name, Chinese traditional elements and modern technique of expression, making the whole design project.
The Wewin team like sweet know provides the naming service and design service quality, essential to the experience and the insight of the catering industry, rich experience of cooperation is named after the successful cooperation security.
