鸿途旅游
无限你的旅行
项目背景：
新公司是经国家旅游局批准设立的具有出境游经营资质的企业。通过对战略团队及运营体系的优化升级，公司核心管理团队实力大为增强。该运营团队已拥有近二十年的公民旅游、会议奖励旅游和境外地接的服务经验。在业务发展上，公司致力于实现中国公民旅游、会议奖励旅游、旅游目的地接待和旅游电子商务四大版块的均衡发展。在中国公民旅游方面，以产品研发为核心，在逐渐巩固和扩大自己业务范围的同时，寻求目的地市场产品的多样化；在会议奖励旅游方面，公司则以满足客户要求为己任，提供超越客户期望的优质产品和服务，做客户永远的伙伴。
为了提高公司在旅游市场的竞争力，同时推广自己的旅游产品，公司找到了先知，为其提供命名、形象塑建和品牌战略等服务。
Background of the project:
The new company is the business qualification of enterprises has approved the establishment of the National Tourism Administration of exit. Through the optimization and upgrading of strategic group and operating system, The operations team has nearly twenty years of citizens travel, meetings and incentive travel and overseas local service experience. to provide quality products and services to exceed customer expectations, do customers and partners forever.
In order to improve the competitiveness of the company in the tourism market, and to promote their tourism products, the company found a Wewin, provides naming, image building and brand strategy service for its.
面临挑战：
作为近年来最热门的行业之一，旅游业随着中国的经济水平、人们的收入提高和消费意识的转变因而大跨步发展，出国游的人越来越多，让整个行业的发展处于繁荣而上升的趋势中。越来越多的公司开始充斥市场，其中不乏一些不正规的公司，让许多出境游游客受到了损失。本次命名的目标就是为公司树立良好的品牌形象，打造出境游诚信品牌，让旅客享受完美旅行。
Facing the challenge:
As one of the most popular industry in recent years, with the change of the tourism industry Chinese economic level, people's income increase and the consumption consciousness and striding development abroad, more and more people travel, make the development of the whole industry is in a prosperous and rising trend in. More and more companies began flooding the market, some of which are not formal company, let a lot of outbound tourists by the loss. The naming of the goal is to establish a good brand image for the company, to create the outbound tourism brand integrity, to allow passengers to enjoy the wonderful trip.
解决方案：
先知的策划团队经过缜密的市场调研和分析总结，经过多方考虑和挑选，最终定名“鸿途”。“鸿途”，顾名思义有大展宏图的含义，从字面上看和行业高度契合；从字义上来讲“鸿”有吉祥的含义，寓意公司保障每个旅客的旅途。同时我们提供的商务旅游，为更多的商务人士提供精致的商务游，对客户王城商业任务有极大的帮助作用。
根据我们的品牌定位，我们推出了“无限你的旅行”品牌slogan，让人浮想联翩，给人一种旅途中有无限可能的感觉。
The solution:
The Wewin's planning team after careful market research and analysis of the summary, after much consideration and selection, the final name "passers hung". "Passers hung", as the name suggests is the meaning of realize one's ambition, watching and industry a high degree of fit from the literal meaning; from speaking "hung" auspicious meaning, meaning the company guarantee every passenger journey. At the same time, we provide business travel, business travel to provide refined for more business people, have a great help for the customer Wangcheng business tasks.
According to our brand positioning, we launched the "infinite your travel" brand slogan, let a person Thoughts thronged one's mind., give people a sense of infinite potential of a journey.
