香港卫视
形象睿变,绘制全新的品牌蓝图
香港卫视于2008年12月在香港完成香港卫视国际传媒集团的商业注册，2010年9月初试播。至此，香港卫视以24小时开路不加密的方式卫星播出，将依次覆盖港澳台、海外华侨华人、中国大陆，以及全球60多个国家和地区，为亿万电视受众精心提供信息、财经、时尚、影视、旅游等多元文化的优质节目。
HKS TV completed business registration in 2008 by Hong Kong International Media Group, early September 2010 pilot. So far, Hong Kong TV with 24 hours open unencrypted satellite broadcast will be followed by covering Hong Kong, Macao and Taiwan, overseas Chinese, Chinese mainland, as well as more than 60 countries and regions, in order to provide information on millions of television audience carefully, finance, fashion , film, tourism, high-quality multi-cultural programs.
香港卫视集团多元文化产业发展迅速，电影电视剧投资全面启动。2012年已开机投资拍摄的电影《面具》，33集电视剧《血之歌》和24集电视剧《水男孩》，均将于2012年底与观众见面。同时，正联合上影集团共同筹拍电影，历史名著《牡丹亭》。放眼未来，香港卫视国际传媒集团将以电视传媒产业为基础，立足香港，依托内地，进军海外，争取在较短的时间内，打造一个具有强大影响力和综合实力的现代化传媒集团。
Hong Kong TV industry, the rapid development of multi-cultural group, launched a comprehensive investment in films and television shows. 2012 powered invested shooting the movie "mask", 33 TV sets, "The Song of Blood" and a 24-episode TV series "Water Boys" are scheduled for late 2012 to the audience. Meanwhile, the Shanghai Film Group are jointly co remake movies, historical masterpiece "The Peony Pavilion."
香港卫视作为香港的一个形象代表，必然会体现香港特有的特征。先知在为香港卫视做品牌设计时，就选用了一些特征非常鲜明的香港元素，比如说，紫荆花。众所周知，紫荆花是香港特别行政区区花，所以，先知命名的设计不仅选用了美丽的紫荆花，而且打出了“紫荆舞动、逐梦前行”的广告语，彰显中国香港朝气蓬勃、奋发向上的精神。先知命名的设计紧紧围绕这一主题展开，为香港卫视的宣传册增添亮丽的色彩。
As an image representative of Hong Kong, HKSTV must contain unique characteristics of Hong Kong. HKS TV brand brochure done by Wevin featured very distinct elements of Hong Kong, for example, bauhinia. As we all know, the bauhinia flower is the symbol of Hong Kong, so, the design not only choose the beautiful redbud, but also use the catchword of "cercis chinensis, pursuing dreams", which is very energetic and guarantees continuous prosperity of Hong Kong.
