锦州港
品牌创新引领行业发展
项目背景
锦州港是中国渤海西北部400公里海岸线唯一全面对外开放的国际商港，是辽宁省重点发展的北方区域性枢纽港口。1993年1月，锦州港进行股份制改造，成为中国第一家政企分开实行股份制经营的港口。
Jinzhou Port is of the only fully open to international commercial port in Bohai Sea coastline of 400 kilometers northwest of China , which is a key development in Liaoning Province in northern regional hub port. January 1993, Jinzhou Port joint-stock reform, becoming China's first joint-stock operations separating the port.
面临挑战
为了更好地迎接市场竞争，吸引更多客户，打造企业良好形象，锦州港委托先知为其进行画册设计，通过画册设计展现锦州港的企业理念、企业文化及实力，通过专业的画册设计为锦州港树立良好的形象，基于此，先知设计通过对锦州港的调研，依据锦州港的基本属性与所要传达的理念与气质，为其提供了画册设计服务。
In order to meet market competition and attract more customers, build a good corporate image, Jinzhou Port commissioned Wevin to do Brochure Design, showing philosophy, corporate culture and strength, and set a good image. Basing on this, through the research to Jinzhou port, based on the basic attributes of Jinzhou Port to convey the ideas and temperament, Wevin provided a pictorial design services.
解决方案
先知设计对锦州港进行了全面的剖析，认为在画册设计中所要传达的理念应该是先进的科技、快速的物流，便利的交通及锦州港的文化，先知设计通过图片与文字的有效排版与搭配，并采用中英文双语的形式展现其国际化的形象，为锦州港实现跨越式发展做了重要铺垫。
Wevin conducted a comprehensive analysis to Jinzhou Port , believed that the Brochure Designto which can convey the idea should be advanced technology, fast logistics, convenient transportation and Jinzhou Port culture .Through pictures and text effectively typesetting and match,Wevin adopt the form of bilingual show its international image, helping Jinzhou Port achieve leapfrog development.
