鼎基矿业
鼎立天下，成功基石
项目背景：
鼎基矿业集团一直致力于矿山的投资、开发和管理。在发展中，鼎基矿业集团将凭借自身实力及技术的优势，紧紧抓住国家的产业政策，从提高公司资产价值和经济效益的出发，对矿山进行经营开发和勘探投资，逐步形成以铁矿开发为主、多金属矿勘查为附的产业平台。
为提升品牌实力，打造国内一流的矿业集团，鼎基矿业邀请先知为其提供中文命名、品牌定位、网站设计搭建等全案设计服务。
Background of the project:
Investment, development and management of Dingji Mining Group has been committed to the mine. In the process of development, Dingji Mining Group will by virtue of its own strength and technology advantages, firmly grasp the national industrial policies, from improving the value of assets, and the economic benefit of starting, operating development and exploration investment in mines, and gradually form a iron ore development oriented, multi metal ore exploration for enclosed industrial platform.
To enhance the brand strength, to create the domestic first-class mining group, Dingji mining invited Wewin provide Chinese naming, brand positioning, website design building case design services for the.
面临挑战：
公司未来五年的战略目标依据的是客户、成本、有效的规模。此外，公司战略来源于各业务板块、各业务单元，包括地产、贸易、酒店等，目的是提高整体的思考能力，让全员更深刻地认识、理解，最终达到目标的实现。如何实现？一是地产投资回报，二是矿业投资回报，三是上市项目回报，四是金融项目的支撑，五是针对目前投资中一些回报率较低的领域，要努力使其从低附加值向高附加值转型。
公司的成功不是一蹴而就的，需要全方位的细致考虑。作为企业形象展示的重要组成，品牌的命名和设计是展示给市场的第一战线。要想让企业形象鲜明，有辨识度，就要准确把握行业属性和消费市场特点，这对先知的设计团队来说是一次巨大的挑战。
Facing the challenge:
The strategic objectives of the company on the basis of the next five years is the customer, cost, effective scale. In addition, the company strategy from the business section, each business unit, including real estate, trade, hotel and so on, the purpose is to improve the overall ability to think,currently low returns to investment in some areas, strive to make the transition from low to high additional value added value.
The success of a company is not accomplish at one stroke, the need to carefully consider the full range of. An important demonstration as the enterprise image, brand naming and design is to show the first front market. To let the enterprise vivid, with recognition, to accurately grasp the characteristics of the property industry and the consumer market, is a great challenge for the design team to the Wewin.
解决方案：
根据市场调研和分析，我们最终为其定名“鼎基”。“鼎基”的创意源点来自于“鼎立天下，成功基石”，给人以踏实、稳重感；作为矿业来说，企业行的稳、站的直是企业发展常青的基石，这也给了我们创意的灵感。
鼎基的logo设计采用字体设计的方式，将“鼎”字用图形创意的方式表达出来，画面感强，容易让人产生联想记忆；底色采用中国红，和中国文化里有传统特色的鼎搭配在一起，让LOGO更有联想记忆度。
网站设计采用中式风格，以中国红为底色，采用古代鼎上的铭文作为装饰，让整个网站显得古色古香。整体设计突出了和谐的感觉，让企业形象深入人心。
The solution:
According to the market research and analysis, we ultimately its name "tripod base". "Creative source Dingji" from the "separation of the world, the successful cornerstone", give a person with practical, stable sense; as the mining industry, enterprise steady, stand straight is the cornerstone of enterprise development of evergreen, this also gives us inspiration.
Logo design of tripod base using the font design way, will "Ding" words with graphics and creative ways of expression, strong sense of screen, easy to let a person produce associative memory; by Chinese red background, traditional culture and Chinese Ding match together, make the LOGO a more associative memory degree.
Website design with Chinese style, with Chinese red background, with the inscription on ancient Ding as decoration, let the whole website is having an antique flavour. The overall design highlights the harmonious feeling, make the enterprise image win support among the people.
