索福瑞
揭秘品牌升级必杀秘籍
项目背景
央视—索福瑞媒介研究（CSM）是中国最大的市场研究机构-CTR市场研究与世界领先的市场研究集团TNS共同建立的合资公司, 公司致力于专业的电视收视市场研究，为中国大陆地区和香港传媒行业提供可信的、不间断的电视观众调查服务。
CCTV - CSM (CSM) is a joint venture company established jointly by the China's largest market research firm-CTR market research with the world's leading market research group TNS, the company is committed to professional TV ratings market research, mainland China and Hong Kong media industry to provide credible, continuous television audience measurement services.
面临挑战
央视-索福瑞媒介研究有限公司(简称CSM)是央视市场研究股份有限公司(CTR)与世界领先的市场研究集团——TNS合作成立的中外合作公司，央视市场研究是国内最大的市场研究公司，拥有中国最大的媒介调查网络，在中国已有10多年的电视观众收视调查经验，对本地市场的了解和熟悉无人能够比拟。在命名过程中如何做到东西方文化的平衡，是整个项目所面临的巨大挑战。
CCTV - CSM Research Limited (CSM) is the CTR Market Research Co. (CTR) with the world's leading market research group - the TNS jointly set up Sino-foreign cooperation company, CTR Market Research is the largest market research company China's largest media research network, the television audience measurement in China for over 10 years of investigative experience, understanding and familiarity with the local market no one can match. How to do a balance of Eastern and Western cultures in the naming process, is the great challenges facing the entire project.
解决方案
经过与客户的深入沟通和讨论，先知公司对索福瑞媒介进行了中高层内部访谈，同时对媒介行业品牌名称发展趋势做了深入细致的调研和分析，最终确定了命名核心及方向，在经过反复的头脑风暴后，最终为客户提供出了满意的解决方案，得到了客户的认可。
After in-depth communication and discussion with customers, Wevin interviewed CSM managements, the development trend of the brand name of the media industry to do a thorough and meticulous research and analysis, and finalized the naming of the core and direction, after repeated brainstorming, and ultimately provide customers with a satisfactory solution has been recognized by customers.
