汶瑞命名
老品牌新定位焕发新生机
汶瑞机械(山东)有限公司是中国浆纸装备行业最大的制浆及碱回收装备生产研发基地，国家环保总局认定的重点技术依托单位，国家重点高新技术企业。公司技术及生产加工实力雄厚，并打造了完善的全球客服体系，在行业内率先通过了ISO9001质量体系认证。
Wenrui machinery (Shandong) Co., Ltd., founded in 1956, is China's largest R & D base for pulp and paper pulping equipment and recovery equipment. The company is key technical support unit and national key high-tech enterprise approved by the State Environmental Protection Administration. With strong technical and production processing strength, the company is able to create a comprehensive global customer service system and has passed the ISO9001 quality system certification.
公司产品在国内市场占有率遥遥领先，并远销加拿大、巴西、印度、印尼、俄罗斯、泰国等国家。公司先后为全球600多家造纸企业提供了3000余台（套）优质设备。控股子公司安丘汶瑞过滤机械有限公司、安丘轻工机械有限公司，主要产品有过滤机械、灌装、除尘、蒸发、结晶等设备，广泛服务于烟草、粮食淀粉深加工、医药、制糖、饮料、化工、电力、环保等行业。
The company's products takes a large share in the domestic market, has been exported to Canada, Brazil, India, Indonesia, Russia, Thailand and other countries. Company successively provide more than 3000 Taiwan (sets) qualitfied equipments for more than 600 global papermaking enterprises. The main products are filter machine, filling, dust removal, evaporation, crystallization and so on with widely services for tobacco, food starch processing, pharmaceutical, sugar, beverage, chemical, electric power, environment protection industry, etc.
汶瑞品牌命名的风格及品牌愿景，让我们的环境变得更加清新，所以，先知在为其做形象定位设计时，选用了象征大自然和环保的绿色，色彩鲜亮而充满生机和活力。由于汶瑞的产品要销售海外，而不只是在本土发展，所以，形象中的另一个重要因素就是地球，这就暗示了产品销售市场的全球定位。看似简单的设计，其实已经包含了最核心的要素。鲜艳的黄色大写字母WR是公司名称拼音的缩写，与草绿色的图标搭配，非常的鲜亮、引人注目。
The largest function of Wenrui is making environment become more pure and fresh, so Wevin chose bright colours which are the symbol of nature and green environmental protection. Since much of its products are sold overseas, the important factor is the earth which stands for the global. The core factor of glogal development is contained in the design which improves company recognition from clients.
