东方御翠
东方文化的品牌竞争力
东方御翠是专营翡翠的珠宝行，翡翠，自古以来就拥有深邃晶莹的质地，弥漫出东方文化的灵秀之气，有着"东方绿宝石"的美誉。我国自古以来就对翡翠有一种独特的情怀，翡翠是最高档的玉，黄金有价玉无价，中国人常以翡翠来体现其身份的尊贵，东方御翠展现的就是一种高贵的具有中国文化气息的一种翡翠精神。
Orie Meral is the franchise jade jewelry line, Jade,has a deep texture since ancient times , diffuse out of the oriental culture scenery of the gas, with "Oriental emerald" in the world. China since ancient times on the emerald has a unique feeling, is the most high-end jade jade, gold has a price but jade is priceless, Chinese people often jade to reflect their identity and honor, Oriental Regency show is a noble with China an emerald spiritual culture.
目前珠宝市场竞争依然激烈，中国的首饰市场，正经历着一个从传统的规模效益型向品牌效益型转变的过程，为了扩展业务，提升品牌形象，扩大品牌知名度，东方御翠委托先知为其进行店面设计，既要体现其行业特性，又要体现出优秀的文化传承，这是对设计的一个巨大挑战，通过对东方御翠的考察分析，先知设计为其进行了详尽而独特的店面设计。
Currently,jewelery market remained competitive, China's jewelry market is experiencing a type from the traditional economies of scale and efficiency to the brand transformation process, in order to expand its business, enhance brand image and expand brand awareness, Orie Meral commissioned Wevin to carry out store design, both to reflect the characteristics of their industry, reflects the outstanding cultural heritage, which is a great challenge to the design, through the investigation and analysis Maison East,Wevin designed to carry out a detailed and unique store design.
先知公司在深入调查翡翠市场及了解客户需求后，认为东方御翠的命名及设计应该从我国翡翠文化中挖掘设计元素，将“东方呈祥瑞，玉润天下知”的理念融入其中，店面整体以古典质朴的色调及材质作为修饰，将富有传统文化的杯盏茶几错落布置，同时通过合理的店面布局更好的引导消费者，我们的店面设计给消费者带来的不止是一种空间感，更是对翡翠文化的一种体验，从而对翡翠更加喜爱，为东方御翠的文化传播及品牌形象扩展起到促进作用。
After finishing investigation and understanding of customers' needs, Wevin think that the East Regency store design should be from the excavation of jade culture design element, the "Orient was auspicious, Yurun world to know" concept into which to store the whole classical funky colors and materials as modified, will the rich traditional culture cup Zhancha few scattered arrangement, through reasonable store layout to better guide the consumer, our store design to give consumers more than just a sense of space, and more jade culture is an experience, and thus more like emerald, emerald Royal Oriental culture Communication & Branding expanded play a facilitating role.
