固瑞朗命名
让命名释放品牌销售力
项目背景
广东固瑞朗有限公司是一家高新技术型企业。主要从事自主研发、生产、销售高科技卫生及洗浴制品，是目前国内专业致力于该行业的引领者和倡导者。
Shenzhen Keytech Technology Co., Ltd. is a high-tech enterprises. Mainly engaged in independent research and development, production and sales of high-quality large-capacity mobile power, backup power, smart battery pack, battery PACKING other high-tech electronic products, is currently the professional commitment to the industry leader and advocate.
面临挑战
公司推出自主品牌“固瑞朗” 系列管材，采用最先进的智能处理芯片，以人性化设计和超高兼容性为设计理念，适用于市面所有家庭应用产品。尤其是现在最流行的一些设计项目。
Company launched its own brand "free charge" series of mobile power, using the most advanced intelligent processing chips to user-friendly design and high compatibility for the design concept for the market all digital electronic products. Especially now that some of the most popular electronic products.
解决方案
先知命名设计为其提供了企业与品牌中英文命名、品牌诠释语、标识设计、商标注册、VI应用设计、SI店面规范设计等。在承接该项目后，先知对客户所属行业进行了深入的调研与分析，经过创意发散，最终推出了“固瑞朗”的中文名称，名称大气现代，与竞争对手形成明显区隔，为后期的品牌建设奠定了良好的基础。而形象的设计以蓝绿双色为主，环绕的圆形体现了固瑞朗系统严密的制作工艺，与现代时尚的生活理念。
Wewin Provided an English brand name in , language interpretation of the brand, logo design, trademark registration, VI application design, SI storefront specification design. In undertaking the project, the Prophet customers' industries conducted in-depth research and analysis, through creative divergence, the final launch of the "solid CHF," the Chinese name, the name of the modern atmosphere, with competitors form a significant segment for later brand building has laid a good foundation. The blue-green color LOGO mainly designed to surround a circular reflecting solid CHF strict production process systems, and modern fashion philosophy of life.
