欧泰物流
开创云物流新时代
背景:
随着世界经济的高速发展和全球化趋势的日益突出，现代物流理论和技术已在发达国家得到了空前的应用和发展，并产生了巨大的经济效益和社会效益。事实与实践已经证明，随着国内经济的高速发展，由于物流能够大幅度降低企业的总成本，加快企业资金周转，减少库存积压，促进利润率上升，从而给企业带来可观的经济效益，是企业整体利润的最大源泉。所以，国内许多企业越来越重视物流，逐渐把企业的物流管理当作一个战略新视角，变为现代企业管理战略中的一个新的着眼点，通过制定各种物流战略，从物流这一巨大的利润空间去寻找出路，以增强企业的竞争力。
Background:
With the rapid development of world economy and the globalization trend of increasingly prominent, the modern logistics theory and application technology has got unprecedented in developed countries and the development, and has produced great economic benefit and social benefit. The facts and the practice has proved that with the rapid development of domestic economy, due to the logistics can greatly reduce the total cost of the enterprise, accelerate the capital turnover of enterprises, reduce the backlog of inventory, promote higher margins, to bring significant economic benefits to the enterprise, is the largest profit in the whole enterprise. So, many domestic enterprises pay more and more attention to logistics, the logistics management of enterprises gradually as a new strategic perspective, into a new starting point of modern enterprise management strategy, by making all kinds of logistics strategy, logistics from the huge profit space to find a way out, in order to enhance the competitiveness of the enterprises.
洞见:
随着中国社会主义市场经济体系建立、世界经济一体化进程的加快和科学技术的飞速发展，物流产业作为国民经济中的一个新兴的产业部门，将成为本世纪重要产业和国民经济新的增长点。加上，近几年我国电子商务的飞跃发展，尤其以淘宝网为代表的B2C飞速发展，快递行业的超高速发展是我国近几年物流市场的最大新增趋势。拿每年的双十一来说，物流行业就起到了至关重要的作用，每年上亿的订单和包括极大的刺激着国内物流行业的发展。但是因为人才与其他限制因素，每年增加的物流企业，也远远不能满足快速增长的市场需求。综合我国物流行业现状，可以预见我国物流行业在产业升级、行业整合等方面存在诸多机遇，行业发展空间广阔。
Insight:
As China's socialist market economic system established, the speeding up of world economic integration and the rapid development of science and technology, the logistics industry as an emerging industry sector in the national economy, will become a new growth point of national economy important industry in this century. Plus, in recent years the rapid development of electronic commerce in our country, especially rapid development represented by taobao B2C, ultra high speed development of express delivery industry is the largest new trend of logistics market in recent years in our country. The logistics industry plays a crucial role in the annual double eleven, and hundreds of millions of orders each year and including a huge boost to the domestic logistics industry. But because of talent and other constraints, the annual increase in logistics companies is far from meeting the rapidly growing market demand. The present situation of China's logistics industry can be predicted that China's logistics industry has many opportunities in industrial upgrading and industry consolidation, and the industry has broad development space.
解决:
“欧”本有疾行、快速之意，与物流行业的运营模式非常契合，也寓意企业的高速发展，“泰”即平安之意。“欧泰”即寓意企业未来发展迅速，而且平安风顺。另，“欧”在此泛指西方国家，寓意企业的经营实力已经达到西方水准，而“泰”更有通之意，喻指企业的经营范围四通八达，所以“欧泰”亦可以理解为，企业的经营实力强大，而且范围广大。综合起来，该名称寓意企业以安全为原则，以深厚实力为基础，业务遍及四海八方，而且发展迅速，未来前景广阔。
Solution:
"Europe" has the disease, the fast meaning, and the logistics industry's operation mode is very consistent, also implies the rapid development of the enterprise, "tai" the meaning of peace. "Otai" means the future development of enterprises is fast and safe and smooth. The other, "European" here refers to the western countries, the enterprise management strength has reached the western levels, and the meaning of "tiger" is more connected, refers to the enterprise business scope, so also can be understood as "ou tai", strength of enterprise management, and wide range. Taken together, the name implies that the enterprise is based on security and is based on deep strength. The business is spread all over the world and is developing rapidly and has a broad future.
