沃万佳
满足消费者一站式购物需求
背景:
承德国鑫房地产有限公司是一家具有国家一级开发资质的地产公司，以“以人为本、客户至上、锐意进取、共同发展”核心经营理念，为承德建设优质宜居楼盘，先后打造了润景华庭、和润新城等住宅项目及佳汇广场等商业项目，并成功引进居然之家为消费者提供筑家便利与服务。
此番打造超市新品牌，本着客户至上的原则，满足客户一站式购物需求。
Background:
Chengde Guoxin Real Estate Co., Ltd is a national level professional development of the real estate company, to the "people-oriented, customer first, forge ahead, common development" core business philosophy, for the construction of Chengde quality livable real estate, has created a run vista, and run Metro residential projects and good Plaza and other commercial projects. And the successful introduction of EASYHOME provide home service and convenience for consumers.
This time to create a new brand supermarket, in line with the principle of customer first, to meet customer demand for one-stop shopping.
洞见：
根据尼尔森调查，消费者在大卖场和超市购物时更加注重购物体验，“能提供令人愉快的购物体验“(86%)，“商品陈列整洁美观”(86%)，“商店环境干净卫生”(90%)，这三项因素在购物者心目中的重要性提升也证实了这一点。与此同时，店员服务质量好(94%)，产品丰富多样(92%)，方便到达(90%)仍旧是消费者最为关注的因素。
Insight:
According to the Nelson survey, consumers in the supermarket shopping and shopping and pay more attention to the shopping experience, "can provide a pleasant shopping experience" (86%), "commodity display neat" (86%), "store environment clean" (90%), the three factors in the importance of enhancing shoppers also confirmed this point. At the same time, the service quality is good (94%), the product is rich and varied (92%), easy to reach (90%) is still the most concerned about the factors of consumers.
解决：
介于消费者心目中“店员服务质量好”、“产品丰富多样”、“方便到达”仍旧是最为关注的因素，先知命名实验室为承德国鑫地产超市新品牌命名为“沃万佳”。该名称大气、现代、时尚，行业属性明显，并直击消费关注点，在名称中体现超市服务质量与产品多样性，易于引导消费者产生良好品牌形象联想，且朗朗上口，便于记忆和传播。
Solution:
Somewhere in the minds of consumers "shop service quality", "product diversity" and "accessible" is still the most attention factors, the Wewin named Laboratory for Chengde Guoxin real estate brand new supermarket named "WoWanJia". The name of the atmosphere, modern, fashion, industry attributes is obvious, and watch the consumer focus, in the name of the supermarket service quality and product diversity, to guide consumers to produce a good brand image and Lenovo, catchy, easy to remember and spread.
