格勤
大格局.能者善勤
项目背景:
我国的管理咨询业是借鉴日本和欧美国家企业管理咨询的理论、方法和经验发展起来的。随着我国改革开放进程的发展,80年代初,我国咨询业应运而生。九十年代中期,随着我国市场经济的日趋完善,市场竞争日趋激烈,国外管理咨询公司大批进入我国市场,我国的管理咨询业才开始起步发展。从此管理咨询业告别“点子”时代,进入专业化发展阶段。经过几十年的发展,咨询研究业已经成为一个发展迅速的知识型产业部门,被列为高层次知识产权中的重要领域。目前已经成立较多具有高水平和威望的咨询公司。本项目就是诞生在这样的背景之下。
Background of the project:
China’s management consulting industry develop is a reference to Japan and Europe and the United States in heories, methods and experience in management consulting. With the development of China's reform and opening up process, In the early 80's, the consulting industry in China came into being. In the mid-90s, with the maturing of the market economy in China, market competition is becoming increasingly fierce, large management consulting firms entering the Chinese market from foreign countries, China's management consulting industry starts to develop. Farewell the "idea" era of the management consulting industry, entering the professional development phase. After decades of development, consulting and research has become a rapidly growing knowledge industries, was classified as a high level of intellectual property rights in the important areas. Set up a lot of consulting firms with high level and prestige his project is born behind this background.








洞见:
10年的市场培育,咨询公司终于欣慰地看到咨询的春天已来临。究其原因,既有中国企业咨询意识和资金实力的因素,也有国家政策环境的鼓动,同样与咨询从业者长期以来润物细无声的努力和积累密不可分。咨询终于走上了快车道,无论是对于咨询行业本身,还是对于中国的企业界以及我们的国家,都不能不说是一件大喜事。虽然外来的咨询企业正在不断扩张市场版图,由于中国市场的具有其特殊性,正待本土咨询企业的快速崛起。
At present:
After 10 years of marketing development, consulting firm finally pleased the Advisory of the spring has come. Finding the reason, its advisory and financial strength of Chinese enterprises, also the national policy environment encourage, also with efforts of consult practitioners have long moisten things silently and accumulation are inseparable. Advisory finally get on the fast lane, No matter for the consulting industry itself, or for the Chinese business community as well as our country, all we have to say that is a joyous event.
While foreign consulting companies are expanding the market territory, as the Chinese market has its particularity, expecting the rapid rise of local consulting companies.
解决方案:
针对中国咨询管理市场发展趋势的研究以及行业具有独特性,先知命名团队为其命名“格勤”,“格”字即“格局”:寓意由本咨询公司引导了解世界,认识越广,对事物发展认识越精细,就会产生正确的思想,从而有正确的行动,必有好的收获。
“勤”字即示意做事尽力,精勤于本业,频出良策!
Solution:
Study of the development trend of China's consulting market and the unique industry , Waving naming team name "GeQin" for it, "Ge"is"pattern": predicting the consulting firm Guide to understand the world, wider recognition, development and understanding the finer things, will produce the right idea and right action, will be a good harvest. "Qin"means do things by trying their best based on their own industry, emerges good plan!