古金传世
本土品牌的突围之道
一、项目背景
北京古金珠宝有限公司是一家专营翡翠玉器，玉雕制品的专业珠宝销售公司，旗下拥有“古金传世”品牌。公司采用规范化、标准化、专业化的管理模式，以优良的品质，新颖独特的款式，合理的价位，热忱完善的服务，来提高企业和产品的竞争力。
GuJinChuanSh is a franchise of jade, jade products, professional jewelry sales company, owns the "ancient Jinchuan Shi" brand. The adoption of standardization, professional management, excellent quality, innovative and unique style, reasonable price, perfect service dedicated to improve the competitiveness of enterprises and products.
二、面临挑战
面对珠宝市场上琳琅满目的竞争者，为展现自己独特气质，委托先知为其进行命名及形象设计，在设计的过程中既要体现传承的历史厚重感，又要体现工艺的精湛，这是对先知设计的一个重大挑战，通过对古今传世进行的准确定位，先知为其设计出了最佳画册。
Faced with an array of jewelry on the market competitors, In order to show their own unique qualities, GuJinChuanSh commissioned wevin to make Brochure Design.It is necessary to reflect the heritage of heavy sense of history and reflect the exquisite craft, It is a big challenge.Through the accurate positioning, Wevin made the best album of its design.
三、解决问题
通过前期的市场调研与规划，先知在为其创意了古金传世,在设计中选择了黑色作为底色，金色印刻在黑色之中，彰显了浓厚的文化底蕴，搭配尊贵的金色，传达了高贵、典雅的气质，与古金传世经营翡翠的行业气质不谋而合，寻找到了最佳契合点，同时灰色的底纹盘桓在黑色之上，更彰显其深厚的底蕴与文化气质。
By pre-market research and planning, Wevin chose black as a background, gold engraved among blacks, highlighting the rich cultural heritage, with noble gold, and conveyed the noble and elegant. GuJinChuanSh handed operation coincides temperament emerald industry, to find the best fit points, while the gray shading linger in a black top, demonstrating its strong heritage and cultural temperament.
