慧谷命名
东方智慧，东方人居酒店情怀
项目背景
国家开发银行作为政府的开发性金融机构，坚持与时俱进，构建支持中国经济发展的体制动力。2012年，国家开发银行继续推进综合经营，加强金融服务品牌建设，深化以多种投融资手段服务国家中长期战略的品牌形象。慧谷酒店品牌的创建就是在这一背景下产生的。
China Development Bank as the government's development finance institution, adhere to the times, to build support for China's economic development, institutional momentum. In 2012, the National Development Bank continue to promote comprehensive management and strengthen financial services brand building, to deepen the investment and financing instruments in a variety of national long-term strategy for service brand image. Withub hotel brand created in this context is generated.
面临挑战
国家开发银行在以多种投融资手段服务国家中长期战略的品牌形象过程中，酒店新品牌的创建旨在进一步彰显国家开发银行的独特气质，据此原则，先知为慧谷提供了品牌命名、VI设计和导视设计等服务。
China Development Bank is in a variety of national long-term investment and financing instruments service brand strategy process, the creation of new hotel brand designed to further highlight the unique qualities of it, According to the principle, Wevin provides brand naming,VI design guides and design services.
解决方案
命名团队围绕该酒店项目的经营理念，打造了“慧谷”一名。 “慧谷”格调典雅，渲染了一种远离喧嚣、超然世外的优越环境氛围，更是对外塑造了酒店高端品牌形象。形象设计源于定慧寺的慧字，中间三方一体取于佛家“慧”，即由“闻”“思”“修”三条途径来增长智慧。整体造型犹如镶嵌珠宝的璀璨皇冠，象征高贵，诠释出酒店高端的环境品质和优质的服务理念。另外，先知为该客户提供的VI视觉识别系统建设服务风格简洁明了、色调沉稳大气，彰显出了国家开发银行的独特气质。
Around the idea of hotel project ,Wevin create "HARVEST VALLEY" which is elegant and away from the hustle, surreal world superior ambience, but also of foreign high-end brand image shaping the hotel. LOGO design from Dinghui word of wisdom, the middle one take on the Buddhist tripartite "wisdom", that is, from "smell", "thinking", "repair" three ways to gain wisdom.The overall shape is like a glittering jeweled crown, a symbol of noble, high-end hotel interpretation of environmental quality and the quality of service concept. In addition, Wevin made VI system construction services which belongs concise style and calm atmosphere highlighting the unique qualities .
