润雅碧轩
德以润家，雅以修身
项目背景：
由中国艺术品的需求方（投资、收藏及其购买者）与中国艺术品的供应方（销售者、画廊、拍卖行）共同运作，形成了具体的微观层面的中国艺术品交易市场，而中国艺术品的生产、消费、流通、管理及环境等关联运作形成了宏观层面的中国艺术品市场。
随着奢侈品消费市场的形成，受众对珠宝首饰的认知度逐渐增加。新公司深知名称对于企业的重要，为打响宣传第一炮，公司委托先知为其命名。
Background of the project:
By the China art demand (investment, and the purchaser) and the Chinese art of the supplier (seller, galleries, auction houses) to work together, forming a specific micro level of the Chinese art market, while Chinese art production, consumption, circulation, management and environment related operation form the macro level of Chinese art market.
With the formation of the luxury market, the audience of jewelry awareness gradually increased. The new company name to know enterprise important propaganda started for the first shot, the company commissioned the Wewin named.
面临挑战：
艺术品市场近五年取得快速扩张，但规模虽大，基础却不牢固，存在的问题也比较突出。庹祖海表示，艺术品市场的监管，一直是文化市场监管中一个薄弱环节。尽管十几年前就已经起步，2006年也再一次加大力度，但一直未能上报到国务院法制部门。这是因为市场本身发育程度、规范程度还很低，尽管一些问题已经暴露，但解决问题的思路、措施还发育得不够充分。这给立法部门、管理部门带来了难度。
诸多不知名品牌借用香港、欧洲注册制造假“洋品牌”，品牌定位不准确，品牌核心价值不清晰、缺乏个性，品牌气质趋于雷同。先知对策：战略清晰、定位区隔、诉求精准、比附传播。
Facing the challenge:
The art market has nearly five years of rapid expansion, but the scale is big, the foundation is not firm, the existing problems are also more prominent. Tuo Zuhai said that the art market supervision, has been the cultural market supervision in a weak link.Though some problems have been exposed, but the idea, measures to solve the problems of insufficient still development. This brought difficulty to the legislative department, administration department.
Many famous brand not borrow Hongkong, Europe registered manufacturing fake "foreign brand", the brand positioning is not accurate, the core value of the brand is not clear, the lack of brand personality, temperament tends to be similar. The Wewin: clear strategy countermeasures, positioning segmentation, accurate, analogy communication demands.
解决方案：
经过对玉器珠宝市场的多次考察，先知推出“润雅碧轩”一名。听其名，就使人联想到珠圆玉润，琳琅满目的精美画面，“碧”字又直接指向行业属性。四个字的组合稳重、大气，而又不失文雅秀美，从发音和谐上口，可以使受众很容易的认知并识记，在美好意境的作用下推动受众的口口相传。
LOGO的设计取自中国古代美玉的形象，古典的花纹给人一种古朴的感觉，古色古香；中间的太阳形象象征公司冉冉升起的发展之路，给人以视觉中心的感觉。公司依据命名和LOGO设计对其网站做了延续设计，整体设计突出了润雅碧轩的古色古香。先知为其提供的全案设计形象鲜明，设计新颖，对于品牌的发展和传播打造了有利的条件，受到了客户的高度认可。
The solution:
After several visits to the jade jewelry market, the Wewin launched the "run Ya Ge" a. Listening to his name, reminiscent of the excellent singing or polished writing. The combination of steady, the atmosphere of four words, and did not lose the cultured and elegant, harmonious from pronunciation catchy, can make the audience easily cognitive and memory, promote audience pass from mouth to mouth in the beautiful artistic conception under the action of.
LOGO design from China ancient jade's image, the classical pattern gives people a sense of ancient, having an antique flavour; sun symbol image company middle rising development road, give a person with visual center feeling. The company based on the naming and LOGO design on its Web site to do a continuation of design, Case design image to provide bright Wewin, novel design, for the development and dissemination of brand to create favorable conditions, has been highly recognized by customers.
