东方金鸟
远程教育软件产品专家
项目背景：
北京海淀区中关村的外商独资企业，以教育软件开发和发展远程教育事业为主要经营目标。致力于研制自主版权的教育软件，独具匠心设计开发的远程教育系列产品，企业采用开放和合作的方式，建有针对不同客户目标的远程教育运营平台，提供给各地优秀的教育机构和教师开展远程教育业务。企业集团以推动中国教育发展为己任，整合优秀教育资源，与教育主流媒体进行高端合作，建设了服务全国的、独具特色的远程教育互动服务平台。远程教育软件产品主要包括:远程教育管理系统、多媒体课件制作工具、在线考试和资格认证系统、视频会议系统以及远程教育网站建设相关的产品和技术、针对学校/企业/培训机构提供E-Learning解决方案。
Background of the project:
A wholly foreign-owned enterprise Beijing Haidian District Zhongguancun, with the development of educational software and the development of distance education as the main operating target. Committed to the development of independent copyright software of education have great originality, design and development of distance education series products, the enterprises to adopt open and cooperative way, built a distance education platform of operation for different customer objectives. Enterprise group to promote the China education development of responsibility, integration of excellent education resources, high-end cooperation and education of the mainstream media, the construction of distance education interactive service platform of national service.
面临挑战：
经济的发展，场竞争力日益加剧。教育行业无论是公办还是私立，无论是培训就业型还是创业革新型都是如此，对于学校客户资源的整合和策略调整、内部管理效能提升，也更多的被市场决策者所关注。有观点认为，软件只是一种工具，通过使用这个工具，使线下的业务需求得到满足，而对于高校说，业务需求就是“学生的日常管理”，而最终需求则是“提高就业率”，现在传统的教育类软件，从来没有有效将两者协同实现。网络教育信息化已进入实际运用转型的关键时期，过去传统的信息化建设初期，IT产业商品采购模式是“一次购足、顶级配置”，系统建成后往往是实际运用跟不上，造成为设备闲置显像行为，目前更多的开端策划实际运用的难点，在资金投入、系统建设和采购达标上日趋理性。
Facing the challenge:
The development of economy, increasing competition ability. Education industry, whether public or private, both training and employment or entrepreneurship leather model are so, to promote the school of customer resources integration and strategy adjustment, internal management efficiency, also more attention by policy makers in the market. There is the view that the software is a tool, by using this tool,, commodity procurement model of IT industry is the "one stop shopping, top-level configuration", after the completion of the system is often the actual application does not follow to go up, resulting in idle equipment imaging behavior, at present more difficulties start planning the actual application of the capital investment, system construction and procurement standards on the increasingly rational.
解决方案：
公司定名：东方金鸟(East GoldenBird，简称：EGB)，东方指明企业所在地域及企业最显著的核心信息，金鸟指古代 吐蕃 等少数民族报急的使者。白居易 《城盐州》诗：“金鸟飞传赞普闻，建牙传箭集羣臣。” 苏仲翔 注：“《新唐书·吐蕃传上》：‘其举兵以七寸金箭为契，百里一驿，有急兵，驿人臆前加银鹘，甚急，鹘益多。使者上马如飞，号为鸟使。’”名称寓意：飞翔于东方的教育之鸟，把好的教育资源送到千家万户，让学生，老师，家长等多方受益。同时让东方教育文化像鸟儿一样，传播向全世界。
The solution:
Name companies: Eastern golden bird (East GoldenBird, referred to: EGB), Oriental indicate enterprise location and enterprise core information is the most significant, golden refers to the ancient Tibetan and other minority report urgent messengers. Bai Juyi "city salt state" poem: "golden bird fly fly zap smell, building a tooth borne arrow set group of servants." Su Zhongxiang's note: "" new book of Tang and Tubo passing on ":" the early in seven inch golden arrow for lease, a Yi Bai Li, urgent soldiers, Yi people suspect before the addition of silver falcon, very urgent, Falcon yiduo. Angel Ma Fei, as birds make.'" Name meaning: fly in the Oriental Education bird, good educational resources to the families, students, teachers, parents and other multi benefit. At the same time, let the Oriental Education Culture like birds, spread to the whole world.
