易施安
安全施工保护专家
项目背景：
施工安全问题一直是国家和企业重视的重点，近年来经常发生一些电梯坠毁事故，究其原因，就是对钢丝绳没有及时检查故障，或者说不能发现损伤而造成事故。
钢丝绳探伤仪广泛应用在矿山、索道、起重设备、电梯、港口机械、缆索桥等领域。可实时显示钢丝绳内外部的断丝、锈蚀、磨损、金属截面积变化的定量数值，按现行标准和规程提出诊断报告和解决方案，实现了对钢丝绳损伤的快速诊断，使钢丝绳检测时间成倍减少，检测时不影响正常生产，解决了人工检绳效率低、无法检验内部损伤及人为因素影响等问题。仪器携带方便，操作简单，操作人员经过简单的培训即可操作使用，检测精度高，重复性好，损伤定位准确。
Background of the project:
Construction safety problem is always the focus of attention of the state and enterprises. A lot of elevator crash happened in recent years. The reason is that they hadn’t check the wire rope timely, or can not find the damage.
Steel wire rope flaw detector is widely used in mines, rope way, lifting equipment, elevator, port machinery, cable bridge and other fields. It can Quantitative numerical display of internal and external broken wires, corrosion, abrasion, metallic cross-sectional area changes in real time. According to the current standards and procedures proposed diagnostic reports and solutions, to achieve a rapid diagnosis of damage of steel wire rope.
面临挑战：
作为钢丝绳探伤仪，检测功能是它最大的特点，说到作用，就是为人们提供一个安全的施工、生活环境。
钢丝绳是工程中应用的一种绕性构件，钢丝绳在使用过程中会发生疲劳、锈蚀、磨损甚至断裂等现象，从而造成整绳的损伤与破断，影响设备可靠工作，威胁人身和设备安全。通过钢丝绳的无损探伤，可以判别在役钢丝绳的残余强度（承载能力），掌握其运行的安全系数，最终决定更换的日期。
可以说钢丝绳探伤仪是一个精密、精细、有效的安全保护屏障，先知命名团队要做的是把这些特点从名字中体现出来，让大家记住。
Facing the challenge:
As the steel wire rope flaw detector, detection function is its biggest characteristic. Speaking to its function, it can provide a safe construction and living environment.
The steel wire rope is a flexible component engineering application, wire rope will be fatigue, corrosion, abrasion, and even rupture in the use process, thus causing the entire rope damage and broken, affecting device reliability, threating personal and equipment safety. Through the flawless detecting test of wire rope, we can distinguish the residual strength of wire rope (carrying capacity), and master the safety coefficient of its operation to finally decide the change of date.
That is to say the steel wire rope flaw detector is a precise, meticulous and effective security barrier, What Wevin naming team should do is to put these characteristics reflected from the name to make people remember.
解决方案：
先知命名团队为其起名“易施安”，“易”是简单，方便，突出了本公司主打产品金属探伤仪适用方便，快捷；“施”是施展，作为，表明企业在本行业大有可为；“安”突出的是安全属性，代表企业产品给社会带来安全保障。三个字组合很容易让人产生好的联想，容易让消费者产生信赖。英文命名“Ensecur”，是由英文单词“secure”衍变而来，secure是“安全的，保护”，寓意企业为客户提供的服务安全有效高质，en在英文中表示状态，暗示企业提供的服务一直是安全的保证，与企业服务调性一致，中英文发音相匹配，方便人们记忆，利于品牌传播。
The solution:
Wevin naming team named them "Yi Shian", "Yi" means simple and convenient, highlighting the company’s flagship product--metal detector is convenient and fast; "Shi" means do, indicates the enterprises has a brilliant future in this industry; "an" outstanding its safety properties, indicates that the enterprise products will bring security to the society. The three words combination is easy to produce a good association and easy to be relied on by consumers. English name is "Ensecur", it comes from the word "secure" , which means "safety, protection“, indicates the service offered by enterprise is safe, effective and high quality. “en” means state, suggesting the service offered by enterprise is always the guarantee of safety, which conform to the enterprise service mode. It has a perfect match in the pronunciation. Besides, it’s convenient for people to remember and good for the brand communication.
