美国天草
美国产品在中国的品牌拓展
Hayday农场中文名为天草农场。公司于1986年由东升贸易公司投资建成，1988年公司购进第一台干草压缩机，现场压缩并出口，大大节约了加工时间。公司从1990年开始从事主要从事干草贸易。公司于2000年后更名为HAYDAY农场，希望通过名字更直接的告诉客户公司在做什么。Hayday(天草)农场位于美国加利福尼亚州洛杉矶市布莱斯地区，地处加州和亚利桑那州交界处的帕洛弗迪谷，十号洲际公路与科罗拉多河也交汇于此。农场一年可以保证350天的日照，非常适宜农作物生长。
The Chinese name of Hayday Farm is Tiancaonongchang. The ompany was invested by Dongsheng trading company in 1986, it purchased the first hay compressor in 1988 which greatly saved the processing time. The company started hay trading since 1990. The company name was changed into HAYDAY Farm in 2000 for the name could directly show its business.
Hayday(天草)农场发展至今，已经拥有4856公顷自有农场、加工厂、仓库和配送系统。Hayday通过采取这种垂直一体的农业运作方式，避免了第三方抬高价格，将干草产品直接销售给客户，通过对耕作和外输实施全方位监管，保证了干草从收割到打包的质量。公司的仓储能力已经达到40,000吨的仓储容量，成为荒漠中仓储能力最大的贮存地之一。现在，Hayday已成为加州南部最受青睐的种植商和干草出口商之一，也是Blythe地区唯一一个干草出口商。
Hayday Farm now owns 4856 hectares of self-owned farms, processing factories, warehouse, and distribution system since its establishment. Hayday sells its products directly to customers which could avoid high prices from avoid third parties. It could guarantee the quality of the straw from harvest to package through the cultivation and transmission to implement comprehensive supervision. Hayday has become the most popular hay growers and exporters in Southern California, and only one hay exporter.
美国天草作为一个农场的名称，很鲜明地展示出了自己的产品——干草。先知为美国天草做的品牌设计紧紧围绕公司的属性和产品的特征，选用了色彩鲜艳亮丽的浅黄和草绿，设计出了形状像H的一捆干草作为形象的主体，信息的传达非常的简洁明了，而且充满了朝气与活力，带给人清新而美好的感觉，非常符合品牌的诉求。
Hayday Farm show its products very clearly- hay. The brand design done by Wevin closely focused on the company's properties and products characteristics. By choosing the colors of bright yellow and the grass green, the LOGO conveys very simple information and is full of vitality, it brings people a sense of pure and freshment, and is very much in line with the brand appeal.
