逸栈
餐饮品牌创新舒适定位
茶餐厅，是一种起源于香港的快餐食肆，提供揉合了香港特色的西式餐饮，是香港平民化的饮食场所。随着香港人口的移动和香港文化的传播，香港以外的地方也不难找到茶餐厅的踪影，中国大陆、海外的唐人街等有茶餐厅算是寻常不过。
Cafe is a kind of fast food restaurants originated in Hong Kong, providing integrated characteristics of western-style food in Hong Kong which is common dinning places. As Hong Kong's population movement and the spread of culture, it isn't hard to find Cafe in Hong kong, mainland China and overseas Chinatown.
中国有很悠久的茶文化，中国的茶楼文化，茶馆文化更是悠久了。早在唐宋时期我国的茶文化就早已盛名远播了。茶楼文化、茶馆文化起源于我国南方，后在全国得到发展。提到茶楼，茶餐厅，我们都会自然而然的想到那些有内涵的人。品茶是一种艺术，是一种享受，话说“文人品茶，俗人喝茶”。哲东空间设计者认为茶文化的源远流长要求茶楼设计装修讲究内涵，这样才能与我国的茶文化相匹配。
China has a long history of tea culture, as early as the Tang and Song dynasties, tea is very popular in China. Tea culture was originated in southern China, and developed in the the whole country. Tea is an art and a kind of enjoyment, so Cafe decoration should consider the connotation of the designing factors which could match the tea culture in China.
逸栈这个名字带给人诗意与梦幻，如果直接根据字面意思来理解，就会品出安逸客栈的清新，先知抓住了逸栈的这一特点，为其做了独特品牌设计。标志以传统书法字体为设计原型，飘逸的书法字，体现出了逸栈茶餐厅的服务特色：安逸、宁静、远离喧嚣。图形中巧妙的融入了街灯的设计元素，更好的衬托了“栈”字的主题思想。先知为逸栈的服务内容主要有企业形象塑建、标识设计、物料设计等。
Rhythm Cafe can bring people a kind of poetic feeling, the literal meaning is being pure and fresh. The brand design done by Wevin has elegant calligraphy characters which makes the whole image easy and comfortable, quiet, away from the hustle and bustle.
